Selling Shoes For A Year To Dig Gold 20 Million
Old Beijing people have a saying: no shoes at all. It turns out that shoes are really a good treasure for making money.
Character files
Name: Liu Xuanzao
Age: 45 years old
Position: Beijing fashion and gravity investment consultant Co., Ltd., Toedance fashion slipper monopoly general manager.
Native place: Hubei Xiantao
Entrepreneurial motto: integrity based
At the end of November, Liu Xuanzao returned from Beijing to visit Toedance's family slippers in Wanda Fashion Plaza. The store has put on this winter's new products, furry slippers and boots, pink, pink, and different patterns. Many fashionable girls are in and out of the shop.
Today, Liu Xuan already has more than 380 slippers franchise throughout the country, with a sales volume of 20 million a year. Liu Xuanzao said, according to convention, the company has to visit the franchisee once a year.
Although many years away from home, Liu Xuanzao's Mandarin is still mingled with Xiantao dialect. In his hometown, Liu Xuanzao has always been a very restless man. After graduating from high school in 1979, he worked in the family and worked as a foundry worker, and later became a scout in Henan for 4 years. After being demobilized, he worked as a grinder, sold Wuchang fish, and planted mushrooms. He tried everything because of poor management.
The Canton Fair in 1993 changed Liu Xuanzao's fate. He fell in love with the fashionable household slippers at first sight, and then opened the store of slippers. Today, his fashion home slippers shop has spread all over the country. CCTV has made an exclusive interview with him because of its innovative business model and high-end products.
Liu Xuan was not willing to stay in the countryside for a lifetime. At the beginning of 1992, he went to Wuhan to work, and the news of a piece of tofu found on the telephone pole brightened his eyes. The paper says that the cultivation of edible mushrooms can become tens of thousands of households in just a few months, and he has made contact with the other party.
At that time, learning the technology of edible fungi plus venture capital needed more than 5000 yuan, and Liu Xuanzao did not have to borrow friends and relatives everywhere. At first small scale, rented seven or eight rooms, about 300 square meters, less than half a year, earned a small sum of money. As a result, under the excitement, Liu Xuan had doubled the scale of production, but could not keep up with technology and management. In the end, all the edible mushrooms were polluted, and he lost more than 10000 yuan.
"It's very difficult to borrow money if business is lost." Liu Xuan said that he had to take his wife and son to work in Guangzhou. However, he always believed in his heart that if he kept looking for it, he would always find the way to get rich and he would succeed.
In the spring of 1993, Liu Xuan, who had failed in business, became an employee of a small shoe factory in Guangzhou. He spent more than 10 hours on the assembly line every day, with a monthly salary of only 300 yuan.
In April, the seventy-third Canton Fair was held in Guangzhou. It is not hard to care for people. A booth selling home slippers attracts his attention. The slippers are colorful and different in style, neatly placed on a big shoe rack. They are beautiful, and their feet are soft and comfortable. "Slippers like that can't be seen in the market." Liu Xuan morning recalled.
As soon as I inquired, the original slippers manufacturers only do export business, not domestic sales. Liu Xuan had long thought that such a large number of consumers in China would surely make money if they could open a store of home slippers.
No money, no equipment, no factory building, no technology, only a preliminary idea. It was a bit of a dream for the then poor Liu Xuan early. Sure enough, Liu Xuan went to several foreign manufacturers of slippers. The other side said that the domestic consumption level is not high and is not optimistic. "New products are not available. We will help you sell the inventory products." So he talked with these factories about buying stock slippers. After several consultations, Liu Xuanzao finally got 600 pairs of household slippers.
Liu Xuan early borrowed money from his family, and finally rented a pavement in downtown Guangzhou, named "love home slippers" shop. Colorful slippers placed in the store, very attractive, 35 yuan a pair, sold very hot, a month down, remove facade rents, net profit of 11 thousand yuan.
The manufacturer sees that there is a real sale, and finally refuses to reject Liu Xuan. However, the products are still mainly in stock.
自創(chuàng)拖地拖鞋打開市場
It's not easy to make slippers, but it's even harder to sell slippers. Liu Xuanzao thinks that the high price is not a problem, but most afraid of the old style and color, it is difficult to mobilize the desire of customers to buy. Thus, the rural man who only had high school culture began to catch up with the trend. He also bought many fashion magazines and began to design slippers himself.
One day, Liu Xuanzao really invented a pair of new slippers. At that time, Liu Xuan had to bring his two-year-old son home at night. But his son was urging everywhere, so that Liu Xuan, who had been tired for a day, didn't want to stoop again. So he thought of a lazy way to throw the cloth onto the floor directly and to sweep the floor with his feet. "So wipe and wipe, suddenly one day came up with an idea: if slippers can wipe the floor directly, it should be a good idea."
After several improvements, Liu Xuanzao's own ground slippers are available. The sole is a mop, which can be opened directly, script src=>.
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