Don'T Just Sell Your Head In Sales Promotion.

With countless shopkeepers, I have discussed how to promote the promotion of stores, and have learned many promotional activities of many stores through market research. I found that when stores plan promotional activities, they often go into a wrong area. Organizing sales promotion activities is decided by their heads. A lot of promotional activities are usually limited to temporary sales promotion. There is no basic core to guide them. Many shops (including enterprises) planning departments, when planning sales promotion activities, simply promote sales for promotional purposes, or see which products sell down, and quickly organize special sales, and do not think of how to balance the sales of the entire product line.

Since the opening of the A supermarket in the Development Zone, the volume of sales has been higher, but its total sales have always been low. Its sales director, Zhang Zi Wen, decided to implement 30 percent off preferential activities in the store in order to increase sales. The result is: during the activity, the turnover has gone up, but the gross profit rate has dropped. The activity has ended and the turnover has been resumed, and the average gross profit margin of the supermarket itself is not too high. This activity is equal to losing money and making money. This situation made Zhang director extremely depressed. Once, when we drank tea together, we longed to tell the depression in our hearts. I was commissioned by Zhang, and I went into the store to conduct a field survey. Through reading sales data, we found an interesting problem. The average customer turnover of A supermarket was 19 yuan. Meanwhile, the interval between the two purchases of A supermarket customers was four days. So how to raise the unit price of customers is the most important problem of A supermarket. In view of this situation, I made such a resolution to A supermarket.

In order to increase the price of customer transaction, we will spend 50 yuan on promotion activities in the store, so that the unit price can be promoted quickly and break through the original thinking mode of customers. For example, when we spend about 10 yuan in a supermarket every time, it will naturally produce a kind of inertial thinking in our mental mode, which will cause our consumption in this supermarket to linger at around 10 yuan. But if we have the chance to break the 10 price and rise to 50 yuan, then we will spend 50 yuan on shopping in this supermarket. This will be a psychological price for us. Do not belittle this kind of sales promotion method, it can enhance customer's customer price in an invisible way, step by step, according to different store business scope, can make clear how to make simple and effective promotion.

Sure enough, after the launch of this activity, the turnover of A supermarket has increased rapidly, and its stability has been steady. By reading the sales tickets, we found that the unit price increased from 19 yuan to 62 yuan, that is to say, the daily sales increased by three times. The business purpose of A supermarket was successful through this small promotion.

When organizing sales promotion activities, shops must clarify the purpose of sales promotion, and do not promote sales simply for promotion. If activities are to clean up inventory, the promotion of inventory must indirectly drive the sales of high margin products in stores. If sales are done to stimulate people's popularity, remember that you should not easily touch the price band of high Maori products, and all sales promotion activities should be based on driving sales of high margin products.

At the same time, we need to increase the analysis of the database, analyze the sales data scientifically, straighten out the sales situation, and analyze what forms of promotional activities should be organized to accelerate the turnover of goods or enhance the efficiency of the flat. Sales promotion seems simple, but it is based on scientific and rigorous data analysis. Therefore, the rational use of sales data can avoid calling the sales promotions because of the head beating.