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Clothing Join Shop Should Seriously Consider Plans

2008/12/11 13:35:00 46

Clothing store is an eternal topic for entrepreneurs.

How to choose franchised brands and how to carry out the marketing planning and promotion of affiliate clothing stores rationally, it is necessary for every entrepreneur and friends who are about to start a business to think and plan carefully before opening a clothing store.

Capital allocation: 20 thousand yuan to join margin + 50 thousand yuan + 90 thousand yuan store rent (store rent 15000 yuan per month, need to pay two months to pay a month, in addition to prepare for 3 months' rent, because can not guarantee immediate profit) + 10 thousand yuan salary.

Customer composition: white collar women aged 20 to 30 years old

Whether we can make a profit: from the first store in October 2001, we have developed to fourth stores, and the profits will certainly be there. But if we want to get higher profits, we must reach a certain scale. I am making efforts in this direction.

　　創(chuàng)業(yè)理由：70％的轉(zhuǎn)行需求＋30％的個(gè)人喜愛(ài)

　　70％的轉(zhuǎn)行需求：

When I was a college student, I was a senior secretary in Chinese and English. After graduation, I worked as a secretary in a foreign company. After sitting there for a long time from the front desk Secretary to the Secretary of the board of directors, I felt that there was no breakthroughs. I realized that in the secretarial industry, I had reached the end.

I want to change my career, but I don't know which way to turn. I can't seem to find my life coordinates at once.

At this time, I learned that a friend of mine had run a clothing store and managed well. I wonder if I can do it myself.

I began to look for information in newspapers and magazines, because there were many messages on the top of which I wanted to join.

I started faxing and calling.

At first I was embarrassed, because after all, I had no experience, so I wrote all the questions I thought of on paper, and then read the questions on paper.

At that time, I contacted many companies, I think those companies must feel that I am immature and inexperienced.

Finally, Yiyang International Co., Ltd. decided to take me in to represent Ssha Gyaphak Ke's clothing brand.

I set up the company with the fastest speed and opened my first clothing store in Feng Lian square.

　　30％的個(gè)人喜愛(ài)：

When I decided to run my own business when I resigned, I also thought about it for a long time. I was thinking about what industry is suitable for women to do and what to do.

Later, we identified the agent Ssha Gyaphak Ke brand.

I am glad to choose the right industry, because I think this industry is more suitable for women, and I like it very much. I like drawing from an early age, and I am also very sensitive to dress joining.

I think if you want to operate independently, you'd better choose industries that you are familiar with, and try not to choose industries that you are not familiar with.

And you must love the industry you choose so that you can put your heart into it.

　　創(chuàng)業(yè)初期：50％的市場(chǎng)調(diào)查＋20％的膽量和魄力＋20％的員工培訓(xùn)＋10％的廣告宣傳

50% market survey:

No matter what you do, there must be a detailed market investigation before.

Before opening the first clothing store, I visited many shopping malls, and finally chose Feng Lian square, because Feng Lian is a rental store, and each store can collect money independently so that cash flow can be guaranteed.

Besides, the clothes I run are for white-collar women aged 20 to 30 years old. They work in office, dress professionally, but also feel fashionable.

It's all about offices around Feng Lian square, which has a large customer base.

20% courage and boldness:

I used to work in an office, and there were not many opportunities to get in touch with others.

But after being run independently, I often need to contact the managers of the shopping malls, contact with my shopping guide, and deal with various problems, which I have never met in my previous work. Sometimes I can't believe I have such courage and courage.

　　20％員工培訓(xùn)

Because it is joined, so the quality and design of clothing is not something I can control, and it is gratifying that "Zacapa Qi" grew up with me.

In order to provide customers with the most satisfactory service, I will train my staff and ask them to provide customers with the most comfortable, considerate and sincere service.

　　10％廣告宣傳

In addition to doing some advertising with the company, I will do some publicity for myself, such as the establishment of VIP card.

When we come to new products, we will pass customers, even if they do not have time to come, we can also feel our thoughtfulness.