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Nine Year Old King Won The Brand Annual Award.

2009/1/5 11:13:00 58

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In December 18, 2008, the 2008 annual "China brand annual award" sponsored by World Brand Lab, one of the world's top three brand value assessment agencies, was unveiled in Hongkong. Nearly 300 people including Harvard University, Yale University, marketing experts, management professors, award-winning representatives of brand annual awards and media reporters attended the grand ceremony.

"Male trousers expert" nine Mu Wang men's clothing was elected the 2008 annual "China brand annual award", and ranked the first place in business casual men's wear industry.

The award also includes well-known banks such as Bank of communications and State Grid.

The men's wear industry is one of the most competitive industries in the competition.

In addition to YOUNGOR, Shanshan, seven wolves and more than a dozen domestic strong brands of mixed fighting, optimistic about the potential of the mainland market BOSS, Armani, Zegna and other international men's wear has also entered China, all hope to win a big cake in the Chinese market.

Why is the king of nine king of the world competing so fiercely?

The nine men's men's clothing is known as "men's pants experts" in the Chinese clothing market. The production system and quality management system of the industry's benchmarking image have made the nine men's men's wear since 1989. So far, they have been leading the Chinese men's wear market all the way, creating the industry record of the "Chinese trousers Market Comprehensive occupancy" (2000-2007).

At present, "nine Mu Wang" brand has successively won the "China famous trademark", "China famous brand product" and "state inspection free" these three most influential gold medals in China.

Its "brand change" has been widely promoted and spread throughout the country, and it has been widely recognized by many elites and enterprising men who are brave enough to break through.

In September this year, in the award of "best brand enterprise award" (Greater China) 2008, sponsored by the Hongkong Productivity Council, the king won the award of "best brand enterprise".

In the middle of November, the nine men's clothing was also favored by the National Garment Technology Standard Committee. It not only took charge of the annual National Garment Standards Committee of the National Garment Technology Standard Committee in 2008, and the national standards Examination Committee of "men's coat, suit" and "western trousers"; also received the invitation of the bid committee to take part in the formulation of the national technical standards for industries such as men's coats, Western-style clothes, and western trousers. With its leading international production technology and quality management experience, it provided valuable reference for national technical standards.

A university professor who participated in the selection said that the "China brand annual award" list is highly weighted. It is the world's brand laboratory experts who have conducted six months of investigation and analysis of several well-known brands in the country and evaluated the indicators according to the brand influence.

A clothing expert told reporters that "the list refers to the basic indicators such as market share, brand awareness, brand innovation, brand satisfaction, brand loyalty and so on, and the sales revenue and main profit of the company in the current year. Combined with the consumer's evaluation and recognition, the comprehensive evaluation of the brand's actual contribution and influence in the industry this year is highly scientific and authoritative.