CHIC2009 Becomes The Collective Memory Of Chinese Costumes

CHIC and "3.28" have become the collective memory of Chinese costumes. The upcoming CHIC2009 (seventeenth China International Clothing and Accessories Fair), which will be held in March 26, 2009, is destined to be more deeply remembered in people's memory.

First, the environment has changed. Due to the labor force, the rising cost of raw materials, the appreciation of the renminbi, and the current severe economic situation and other unfavorable factors, the past 2008 will be widely seen as the most difficult year for China's garment industry since entering the new century.

With the change of the environment is the change of the needs of the industry, the general mentality is how to turn the crisis into an opportunity in the face of changing circumstances, to turn challenges into opportunities and create greater value as new demands of the costumes.

The content of CHIC2009 has far exceeded the exhibition itself, and exhibitors do not seem to be as simple as enterprise behavior.

As Du Yuzhou, President of the China Textile Industry Association and President of the China clothing association, said, "CHIC2009 must reflect the positive trend of China's garment industry upgrading, brand development and enterprise upgrading.

CHIC is willing to let go of the new changes in the industry, new opportunities for the industry and brand new styles. The CHIC2009 will be presented in front of the industry with new faces.

Founded in 1993, the China International Clothing and Accessories Fair (CHIC), sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Council, has been making breakthroughs and innovations, pformation and upgrading in the past seventeen years. CHIC2009 will adhere to the strategy of "high-end services, professional services and resource based services". It will further build CHIC into a forward-looking brand representing the most forward-looking information, business opportunities, exchange and sharing fashion brands in today's fashion industry, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

CHIC has gradually developed into a brand exhibition and business platform with the most fashionable experience, the most commercial value, the most industrial and social influence.

CHIC2009 will enter a new era of pformation from the basic business to high-end fashion, the elite business and cross-border integration.

"The positioning of CHIC2009 is not confined to commerce, but rather to value," said CHIC's sponsor.

This year, we propose that CHIC should pform itself from a simple exhibition platform to a value platform.

Commerce is no longer the only function of CHIC.

CHIC2009 will pay more attention to helping enterprises build brand value.

In turn, it is precisely because of the value of the building, will also achieve CHIC this new platform.

Deliver value by service, create value by service, and share value by service.

This is the new height of CHIC2009.

First of all, CHIC2009 will become more intensive display of creativity and vision, create a shared value of visual space.

For example, in the exhibition planning, CHIC2009 will introduce the concept of lifestyle and fashion trend. The theme of DoGood/'s "joy dance" and "Butterfly Dance" will be divided into the exhibition area according to the style of products (men's suit / business dress, fashion leisure / sports / Denim / street wear, leather / fur clothing, children's wear / gown, women's wear / cashmere / Wedding Dress / Dress / underwear, senior professional women's wear / mature women's wear / youth dress, design gallery, overseas exhibition hall eight exhibition area, a total of 100 thousand square meters), and brand culture connotation and fashion.

At the same time, CHIC2009 put forward the concept of "cross-border resource integration", which will "strengthen the visual effects of exhibitions, pform from single display to fashion oriented activities, pay more attention to the visualization and fashion of CHIC brand, and the excitement and pleasure of visitors."

For example, in the exhibition area, combined with the exhibition brand style and the concept of exhibition area, set up the functional area of negotiation, inquiry, leisure, interaction and entertainment, and import cross functional resources, such as magazines, coffee, mobile phone charging, galleries and so on.

Associated fashion resources to join, panorama show lifestyle and the latest trend.

Through upgrading and pformation, CHIC2009 aims to provide enterprises with comprehensive, diversified publicity resources, audience resources, international resources, and a large platform for upstream and downstream resources in the same industry.

This is not only the upgrading of its brand value, but also the need for exhibitors to create brand value.

Through strategic adjustment, the value of CHIC will continue to climb to a new peak. Not only will participants participate in business negotiations, cooperation and exchanges on the CHIC platform, but also create value, pmit value and share value in many activities such as "China fashion trend release", "China clothing advanced clothing brand release", "China clothing distributors and Retailers Association meeting", "China clothing forum" and "China clothing brand annual awards".

Known as the "barometer", "booster" and "Olympic Games" of China's clothing industry, CHIC2009 will also have a new attribute -- "value tree".