Clothing Brand To Marry Tail Goods Market

The Spring Festival is the traditional peak season for consumption. In order to catch this consumer's opportunity to spend money on new clothes, many domestic clothing brands are eager to expand their sales channels. Apart from the big shopping malls, they even consider entering the market of the last two years.

All along, the brand is in line with the tail cargo, the sales channel is also the same, but yesterday, reporters came to Muxiyuan's Tian LAN tail goods clothing city, but found that here is like a brand clothing discount shop.

Akimizu Ito, gentry, red bean, XTEP and other more than 40 domestic second-line clothing brands have set up shop here, but the price is much cheaper.

The manager of Wu, who has been in the trading market for many years, was surprised that most of the brand clothing traders who entered the tail market were actively looking for the door. They were quite different from the previous conflicting feelings when they were invited to the brand.

According to the figures, the volume of tail cargo produced by garment enterprises in the past is about 5% of the total production, and this year it is likely to reach 20%.

To digest these stocks, it is not enough to rely on the single channel of shopping malls, and, moreover, the cost of sales is too high in large shopping malls.

It is understood that clothing outlets into the general market of water points up to 27%-30%, and in addition to the promotion to pay extra promotional fees, so many of the pressure on the mass clothing brand, which is also prompted them to turn to the main reason for the tail market.

In order not to cause conflict with the sale of the goods market, the clothing manufacturers also have some ideas. The agent, such as Akimizu Ito and many other Hangzhou clothing brand agents, integrates the off season products of its brand, and appears with a new brand "green cloth house" and only sells in the tail cargo market, which is equivalent to adding a low end brand to the brand.