China Sports Expo And Beijing Olympic Games Promote Each Other

In 2008, relying on the Beijing Olympic Games, the development of China's sports industry is doomed to be widely read.

As one of the major events approved by the Organizing Committee of the twenty-ninth Olympic Games, the 2008 China International Sporting Goods Fair (twenty-second session), held in Beijing's China International Exhibition Center from May 29th to June 1st, is also more eye-catching.

To realize the large-scale pformation of sporting goods industry to the sports industry as the largest and even the world's leading event in the world sporting goods industry has been held for 15 years, and has successfully held the 21 China International Sporting Goods Fair. With the development of China's sporting goods industry, it has gone through a development path from planned economy to market economy, from a single production and operation mode to the whole industry chain linkage mode pformation of sports industry. It has witnessed the pformation of sports industry from sports products to large-scale sports industry in China.

"The current sports fair will have a profound impact on the scale and internationalization of China's sports industry by virtue of the Olympic Games.

"The industry has said that the Olympic Games bring a rare opportunity for the development of the sports industry itself, which brings opportunities for the linkage and integration of the upstream and downstream industries in China's sports industry. This is the opportunity to focus on the development of sports industry in China. It is a large-scale, international and professional exposition which combines exhibitions, exhibitions, trade, information circulation and other functions. It is gradually becoming the comprehensive sports industry platform centered on sporting goods, giving consideration to marketing events resources and promoting sports culture.

The concept and market-oriented operation mode of the Expo have been updated and improved in the continuous exploration and practice. The organizers strive to break through the original concept and aim at meeting the needs of the times, and strive to set up a benchmark for the Sports Industry Expo.

The famous brand has become an international trend. Obviously, the Expo has always been the platform for displaying the image of sporting goods brands. The quality and degree of internationalization of the participating brands have also been breakthroughs. The sporting goods companies that have been following the Expo for many years will continue to display their brand image on this platform. The Expo will also usher in many stages of the return to the Expo and the international brands that have just entered the Chinese market.

The top domestic and foreign brands in various categories of sporting goods industry compete with each other in the twenty-second sports Expo, including 3000 sports brands, including Nike, Adidas, Lining, Puma, Mizuno, Speedo, Anta, XTEP, Conway, Yonex, Wilson, Slazenger, Technogym, Lifefitness, Impulse, good family, and so on. Among them, overseas brands come from more than 30 countries and regions, accounting for 30%.

According to the growth trend of foreign brands registered for the 2008 volume Expo (twenty-second session), many international brands have been targeting the "huge cake" of the "international platform" and the Chinese sports market, and have actively joined the participating teams. For example, Puma, Speedo, Lecoqsportif and other international sportswear brands will debut for the Expo, which makes the internationalization trend of this Expo become more prominent.

"The growth and promotion of international brand sales in China illustrate the great potential of China's sports consumption market, and also indicate the urgent need for the internationalization of sports industry exhibition.

Therefore, constantly adapting to the needs of the market and the strategic economic changes brought by the times is the foundation for the healthy development of the sports industry exhibition.

"People in the industry said.

With the global integration vision brought by the Olympic economy, when the eyes of the whole world focused on Beijing and focused on China's sports industry in 2008, the Expo was also given different historical missions.

The exhibition launched a new national exhibition of all 8 pavilions, with an area of 100 thousand square meters, with nearly 1000 exhibitors, and the exhibition area far exceeds the exhibition area. Therefore, the organizing committee has built outdoor exhibition canopies and set up outdoor exhibition areas outside the exhibition hall, so that the exhibition area of this year's Fair will reach 120 thousand square meters.

In order to adapt to the trend of the development of sports industry, the 2008 body Expo has more emphasis on professional division than in the past.

At present, the organizing committee has divided 8 exhibition pavilions of the new national exhibition, 3 outdoor exhibition palls and 1 outdoor exhibition areas according to different exhibits, and divided them into 7 exhibition areas: Olympic theme and sports resources exhibition area, sportswear exhibition area, outdoor sports exhibition area, table tennis equipment exhibition area, net feather sports exhibition area, stadium and gymnasium facilities and competition facilities exhibition area, fitness equipment and rehabilitation equipment exhibition area.

In providing services for exhibitors, the organizing committee sets up experience zones for high-end brands, disseminate its brand culture, invites upstream enterprises of the industrial chain to attract downstream enterprises, such as inviting top international fabric providers DuPont to participate in the exhibition, so that domestic sports apparel enterprises have the opportunity to have close dialogue with them; while for small businesses, the Expo also opens up buyers' areas, allowing enterprises and purchasing units to directly contact.

In addition, the organizing committee has invited the world's more than 20 national sporting goods association, and the United States, Argentina, South Korea, India, Pakistan and Taiwan regions of China have formed purchasing groups to participate in the twenty-second sports Expo.

The organizing committee has worked hard on how to provide quality services to professional audiences.

Considering that this year's Expo is held at the new China International Exhibition Centre in Shunyi District, there is a certain distance from the city centre. In order to solve the traffic problems of the audience, the organizing committee sets shuttle buses at the airport and the Tiantongyuan subway station to provide free attendance to the participants.

In addition, the organizing committee has mailed the certificates and visiting guides to the professional audiences before the meeting, so that they can have a preliminary understanding of the exhibition and help enterprises to improve their performance in the most direct way.

The sports fair is now developing a comprehensive sports industry platform focusing on sporting goods as well as marketing sports events and sports culture.

Undoubtedly, the twenty-second sports Expo is a win-win platform for the sports industry to provide opportunities for businesses to develop sports intangible assets and provide impetus for the development of China's sports.