Li Ning Co Wins NSCC Certification And Insists On Sports Support In China
Beijing time May 29, 2008, the twenty-second China International Sporting Goods Fair was opened in Beijing International Exhibition Center.
At today's Expo, Li Ning Co has obtained the certification from the Beijing State Sports Goods Quality Certification Center (NSCC), becoming the first Chinese sporting goods organization to obtain sports wear product certification.
After the meeting, Guo Jianxin, chief operating officer of Li Ning Co, went into the live broadcast room of Tencent to communicate with the majority of netizens.
"As usual, there are sports teams that reflect that some sponsorship products can not meet the needs of athletes, and they can not guarantee their rights and interests."
State Sports General Administration Sports Management Center said: "the introduction of NSCC certification is to ensure the quality of sponsorship products, fill in the blank of sponsorship products without quality checks.
In the future, it is a general trend that enterprises and organizations that have obtained NSCC certification are eligible to sponsor China's national teams at all levels. "
At present, Li Ning Co is the first enterprise to get the certification. This shows that the quality of Lining's brand has been recognized by the Chinese authorities.
Guo Jianxin, chief operating officer of Li Ning Co, said that "the Lining brand is a staunch supporter of China's sports, and it will not change after 08 years."
In addition, according to Guo Jianxin, Li Ning Co will release the 08 Olympic equipment, including the Chinese team table tennis, gymnastics, diving and shooting four Chinese team, in early June. Its design concept contains the blessing of athletes, highlights the sense of future and Oriental elements, and also puts a lot of top technology into different sports items. These technologies will directly enhance athletes' athletic performance.
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