Where Is The Way Out For Chinese Shoe Enterprises?

The best thing is to make a brand.

However, compared with the shoe companies in the Yangtze River Delta, shoe companies in the Pearl River Delta have missed that opportunity.

In the current market environment, these factories in the PRD and small shoe factories must innovate if they want to survive. "

Shoe enterprises dilemma

China's footwear industry has been pushed to the cusp.

All the reports related to the industrial upgrading of the PRD are without exception mentioning the shoe making industry.

Collapse, stop production, change production, move...

One story was excavated by the media.

The pain of the pformation of China's shoe enterprises, the fate of the road affects millions of people's hearts.

Recently, the dispute over the collapse of enterprises in the Pearl River Delta is fierce.

Regardless of whether the enterprises in the Pearl River Delta have gone bankrupt or move out, there are many enterprises that have been pferred to us. We do see many real cases of shoe factories being closed or pferring to the mainland and Southeast Asia.

Rising labor costs, tight supply of water and electricity, rising prices of raw materials, appreciation of the renminbi, changes in foreign trade policies, and new labor laws.

These are all true.

Shoe companies in China, especially in the PRD, face unprecedented pressure and difficulties.

This magazine visits the factory property market in Dongguan and Guangzhou every month.

At present, the factory property rental market in the PRD is relatively low, and there is a vacant factory building everywhere.

Compared to the busy and bustling scene of previous years, the major industrial areas are obviously deserted this year.

The Baiyun District in Dongguan and Guangzhou is a relatively concentrated place in the Pearl River Delta, where journalists can often hear the owners of the factory say, "here was a shoe factory, and it just moved away soon."

How can the Chinese shoe enterprises find their way out?

Strange shoe factory

The reporter accidentally received a phone call from a shoe factory owner who asked the reporters about the rental plant and the factory building.

Out of habitual thinking, reporters thought the shoe factory had to move to the mainland.

Only later did I know that the shoe factory had to expand its production to find larger factories, because the orders were too many, and the current factory buildings could no longer meet the production needs.

In the bleak shoes of all the shoe companies, they heard the voice.

Intuition told reporters that this shoe factory may give some inspiration to Chinese shoe enterprises.

He Jinchang, chairman of Guangzhou Changfeng shoes industry Co., Ltd. is calling him.

From the data point of view, He Jinchang shoe industry is not a big factory.

There are thousands of employees, and about 2000000 pairs of shoes are produced annually. Compared to the large scale foundries with eighteen thousand employees, He Jinchang shoes industry is regarded as a small business.

In view of the current situation of China's shoe enterprises, the ability to resist risks is the worst, and the most easily bankrupt or relocation is the shoe enterprises with thousands of people.

Then why is the shoe industry in Jinchang not only able to live well, but also needs to expand its orders?

Where is the secret?