Under Heavy Pressure: How To Pform Shoes Industry?

　　近年來，受原料上漲、出口受阻、銀根緊縮、節能減排、新勞動合同法出臺等宏觀政策影響，鞋業競爭主要分流為以下兩種現象：

1, some big shoe companies still have a lot of marketing in terms of marketing. On the one hand, they take the initiative to integrate marketing thinking and seize the channel in the shoe industry. They occupy the crowded area of the city mainly in the form of monopoly. The stores are single, double, double, large, multi-storey, one brand, multi product, one product, multi brand, etc., through the selection of points, we finish the destruction of the various parts of the city to establish the "one city leading edge"; on the other hand, we must strengthen the rectification of the terminal so that the store operation will keep pace with the times, and gradually recover the non benign operation of large shops or proprietary stores caused by factors such as high rents, low returns and so on.

2, many shoe factories have closed factories or semi closed factories or even closed down, and some shoe companies are in a difficult time.

Therefore, in today's shoe industry competition, enterprises are vulnerable, and it is easy to fall behind or even eliminate at the alarming speed of large enterprises.

Shoe enterprises should keep pace with the times. In the grasp of market trend and consumer demand, we must remove marketing barriers, break through the walls and win new development in the competitive space under the industry shuffling.

In a certain stage, how can we overthrow and destroy this wall that hinders the development of shoe marketing?

Fujian sports shoes, which are very close to sports, are relatively weak in leather shoes. They account for the advantage of shoe marketing in the 2008 Olympic year. According to the information of various media, the click rate of articles related to sports category is very high.

In Wenzhou, let leather shoes melt into sports elements. Besides AOKANG is the leather product supplier of Beijing 2008 Olympic Games, the construction of Red Dragonfly's sports shoes R & D production base is also busy all the time. Leather shoes and sports are not very direct relations, but the Wenzhou people who dare to take the lead in the world always go forward in breaking the wall, breaking and overthrowing the "wall" between "leather shoes" and "Sports", thus bringing leather shoes marketing into a new field of vision.

Of course, there are many obstacles to marketing, such as the walls of products, the walls of prices, the walls of channels, the walls of promotion, the walls of talents, the walls of costs, the walls of the world, and so on.

This requires finding the key factors of breakthrough and winning the quality of life of enterprises.

There is no international shoe brand monopolizing the industry in the world. Whether it is Wenzhou shoes (Fujian shoes, Guangdong shoes, Chengyu shoes, etc.), or world shoes, it is necessary to raise the value of "shoes". Finally, shoe enterprises should compete with the excellent brands of domestic brands with the strength of brands, and gradually enhance the management level with the competition of international brands, and form a first-class brand culture. Although BELLE's listing and merger and acquisition have broken some marketing dreams of Wenzhou footwear enterprises in homogenizing competition, some Wenzhou shoe enterprises are queuing up for listing, with a view to capital operation to enhance the short board of brand promotion.

Some shoe enterprises can even achieve about one hundred million RMD a year in some provincial areas of China. What is this concept?

It can be said that the market space of shoe industry is amazing.

The market space of shoe industry does not shrink due to the "high tide" of the environment, because it is optimized in the market competition during the pformation period.

As long as there are people, we must wear shoes. This is an indisputable fact.

If you want to wear shoes, someone will sell shoes.

The 1 billion 300 million population of China is a huge market space for footwear industry.

Such a big market space is always contending.

Even endless!

This shows that there is a lot of space in the shoe market. There is no shortage of market space in China. The time corresponding to the space is also crucial, because competition is speed, and there is no time for market competition to allow you to procrastinate.