Experience Marketing Systematization

To let experience marketing be implemented, we must ask the marketing organization not only to achieve experience but also to do marketing.

Because experience marketing as a new exploration mode will cause some enterprises to fail to grasp the secrets of it, and finally make a big experience, but there is no grand harvest after autumn.

The continuous innovation of experience is ultimately achieved for the purpose of marketing.

IBM and HP spared no effort in innovating experience tools, and worked out complex and detailed experiential marketing solutions, which created unexpected surprises for customers to create value expectations. Finally, they were recognized by customers in the market, and various customer demand solutions and products also created profitable profits for the company.

Experience is embodied in product information received by customers, product process and after-sales service.

The product itself must have new selling points, creating new information experience for customers in the process of communication.

So that the dissemination of feelings of companies and products has also become a new way of life.

The use of products is the ultimate experience of performance. One hundred things are easy to be ignored by customers, and one wrong thing can leave a bad experience to the customers.

Enterprises must have a standardized and detailed experience marketing plan and service process, provide good training for customer service personnel, and let employees and customers swim together in the marketing experience.

At the same time, creating a quiet and comfortable environment for customer experience is also essential.

After sale service is the best opportunity for customers to keep on experiencing.

For customers to solve after-sales quality and service problems, and strive for customer loyalty to experience the next company products and lay the groundwork.

The sale service is more important than the sales process, because the purchase behavior has been generated after the sale service, so the next customer's purchase behavior is the fundamental goal, especially in the current stage, the after-sale service of the domestic enterprises is free.

The experience marketing service of these three links is effectively integrated to form a training system for strict publicity and sales and service personnel's early experience education.

The uniform caliber and behavior of all employees are a kind of support and guarantee for customers' continuous purchase, which is the most basic requirement of experience marketing for employees.

Experience marketing without unified planning, management and training will create a strange experience for customers.

It not only weakens brand influence, but also hinders customers' recognition of the company's products.