Extraordinary Sales Promotion

In the market competition of strong hands like forest, in order to make the marketing method really benefit, we must open up innovation, break through the mode of general sales promotion, and plan and apply special sales methods with special effects.

The special effect marketing method has no fixed format. It usually melts in extraordinary events or public relations planning. It is different from each other, and it is amazing to change things according to different things.

Here are some examples.

    反客為主法 

In a specific environment, the guest should be placed in the home and let him exercise certain decisions of the master.

For example, the Maddie clothing factory in Beijing, the exclusive shop, ingenious to mark "the buyer has the final say clothing store".

The clothes in the shop are hung on the open hangers. Before the design of each style, the price tag is not marked, but a cost table. It lists in detail the amount of material used, the quality of the material, the total cost, the excipients and processing fees, the taxes, and so on, and then sums up the cost price of the garment.

When a reasonable cost price is displayed, the buyer will look at it and decide what price it will cost.

This amazing way of selling gives customers a full sense of shopping safety.

The news is missing. Customers from all corners of the country come in a much more convincing way than the cost of millions of advertisements, resulting in huge economic benefits.

    香風(fēng)引蝶法 

After careful planning, we can consciously blow out the tempting fragrance and attract a swarm of "bee butterflies" to make sweet "honey".

For example, in 1980, the South Street Village of Henan province raised funds for building brick factories. They used the way of "borrowing chicken and laying eggs" to blow out the wind, selling brick tickets at the price of 8 yuan lower than the market price, selling them in the scope of cadres and the village.

After hearing the news, the people in the village also helped people to buy Bricks by opening the back door and raised 350 thousand yuan at a time.

To adopt this method is enough, we must have one hundred percent assurance and we must never fail.

    名人傳導(dǎo)法 

Celebrities are the conductor of pmission, spreading information to all sides, resulting in sales promotion.

For example, when Reagan became president, the American Fashion Association gave him the "best costume Award" every once in a while, and publicized it in the newspaper, claiming that he should dress smartly, neatly, gracefully and gracefully on any occasion. The style, color and height and physique were coordinated.

As a result, men in the United States and many countries have changed their suits to change the situation of the American Western clothing industry in 70s.

    巧用差錯法。 

Skillfully make use of some mistakes in the work, pform the contradictions, and change losses into benefits.

Continental Airlines, for example, wrongly sent the company's one-way flight ticket from Boston to Losangeles to US $148 for $48, and soon sold twenty thousand round-trip tickets. Mainland airlines will suffer a loss of US $4 million at a loss of US $200.

However, after knowing the situation, the general manager resolutely decided that the air tickets he had sold did not move at the price, and provided quality service to customers who bought cheap tickets as usual.

After the publication of this incident, it was widely discussed, leaving people with an image of credibility, strict self-discipline and undivided attention, which greatly enhanced the company's reputation and reputation, and its economic benefits increased exponentially.

Customer service finance method

By taking the place of customers and consciously managing their property without customers' entrustment, they can gain customers' trust and set up their corporate image, thus creating a special marketing effect.

For example, many hotels in Hongkong have a well decorated display window in the main parts of the restaurant.

The display of the window is not a picture and an object advertisement, but a half bottle of wine that the customer has not finished. There is an exquisite little card on the bottle, which says the name of the owner of the remaining wine.

This method is very peculiar: first, it shows the honesty of the hotel, does not occupy the customer's advantage, and increases the trust of customers to the store. Secondly, it shows that the hotel is very considerate to customers, and the remaining wine is free of charge without authorization. The next time it can continue to drink, not enough to buy, the remaining customers are left behind, the old customers are distracted, and the new customers come again because of curiosity; thirdly, it cleverly utilizes the competitive psychology of the customers, because the names on the bottles are good or bad.

This method of promoting sales under the name of managing customers' property is not only promoting the integrity, thoughtful and considerate reputation of others, but also fully satisfying customers' consumption psychology.

    借體附魂法 

The soul of selling information is attached to the form of marriage announcements, business cards and letters.

If Maugham, a famous British writer, was unable to sell his first work before becoming famous, he released a "marriage announcement" with ingenuity. "I am a young and educated millionaire. Because my friend is hard to find, he is still alone."

Therefore, it is necessary to openly invite lifelong partners to be equal to the heroine in Maugham's novels.