Zheng Xiukang: Myth Of Shoe Industry

Zheng Xiukang owns 3 million of Bentley, but he doesn't usually sit there.

"So far, Kangnai has more than 2500 stores in China."

33 year old apprentice quietly learning to make shoes

The first pair of shoes sold for 2 yuan more than the master. "In 1970s, the national economy was quite difficult, and my family was also in great difficulties. My wife was not in good health, and there were two children in the family." talking about the original intention of making shoes, Zheng Xiukang told reporters that in 1978, the spirit of the party in the third Plenary Session of the 11th CPC Central Committee awakened the people of Wenzhou, and also made him reexamine life and consider how to change the current situation of poverty.

"At that time, I decided to make consumer goods, either to make a sofa or to make shoes, and finally to choose shoes, because the houses at home were too small, and a small family crowded in only 8 square meters of room, and even a sofa could not be put down," recalling the experience of 33 years old who had also been apprenticeships. Zheng Xiukang said, Shifu, who is 6 years old, shook his head and said, "don't learn. I only recruit fifteen six year old apprentices. It's very difficult to learn, and at least 3 years to go to school."

"I have to raise a family's life, teach me, I can do it!"

In the next few days, Zheng Xiukang made several pairs of shoes on the same night. When the National Day was sold to the shoe store, the shoe store owner told Zheng Xiukang after he looked at his shoes: 14 yuan for someone else's shoes, and 16 yuan for you.

Zheng Xiukang's explanation is: I learn mechanical origin, and the most important thing is to attach importance to technical standards, such as the thickness of leather, the distance between nails and stitches of each part, and other shoemaker's visual measurement. But I measure them with calipers. The same is 39 yards of shoes, though handmade, but absolutely the same, and more importantly, the shoes produced are comfortable and comfortable.

Daughter-in-law sells companion articles

The deputy factory director went to the sea to be a small shoemaker.

The news that "Zheng Xiukang can make shoes" quickly spread to the ears of factory leaders. The factory leader was worried about brain drain. He asked Zheng Xiukang who had already been the deputy director of the factory to talk with him, and promised him all kinds of favourable conditions such as housing distribution. Zheng Xiukang did not dare to admit that he had to say, "it's my wife doing it at home, not me."

That's what I said, but Zheng Xiukang counted out an account. Now he secretly does it, and he can do three pairs every day, and earn more than three times as much as his salary every month. If he resigns, he will earn more, and the life of his daughter-in-law will be better.

"The hardest part is no field, no money," recalled Zheng Xiukang. "Now," said Zheng Xiukang, "thank you very much for your wife. The house of 8 square meters has become a workshop. The wife will bring all the articles that he has brought along. The most rare 5 pieces of wool and watches in the year are sold at half price.

"At that time, she was also very stressed. The mother could not understand that her daughter was only four years old, and her youngest son was still in a baby's clothes." Zheng Xiukang said that the daughter-in-law had eaten a lot of hardships, and gave her all the shoes. She didn't have any running water at the time. She went to the river to carry out washing and cooking.

The family workshop lasted for 5 years. In the morning of 1985, Zheng Xiukang was informed of the news that the state policy allowed a self-employed factory to run a factory. In the afternoon, he went to register Hongsheng leather shoes factory and registered Hongsheng trademark. Hongsheng leather shoes soon entered Hangzhou, Shanghai and other big cities.

Shortage of funds two times borrowing

The landlord won't borrow 500 yuan from his IOUs.

In the second years after becoming a self-employed man, Zheng Xiukang took an apprentice with a large market demand, but without capital expansion, relatives at home were very poor.

"I grew up watching Xiu Kang. He was honest and honest. This kid is promising. He will make it."

After Wulin burned Wenzhou shoes, Zheng Xiukang began to ferment mechanized leather shoes, but an assembly line would cost about 1000000 yuan. The original funds accumulated by manual workshop were very limited.

The prime minister praising his children before him.

China shoes king is committed to training successors.

"From the very beginning, my father gave me the impression that being busy is only a common thing to see once a week." as Zheng Xiukang's daughter, Zheng Laili, who is now the vice president of marketing at Kangnai group, told reporters, "but the father still attaches great importance to our education. Listening to his mother, when he first learned to walk, his father taught himself to dance. When his father sang and danced, he kept learning with his eyes wide open, and later learned that he jumped" I love Tiananmen in Beijing ".

When their children grew up, Zheng Xiukang still did not relax their children's education. After graduating from Tianjin finance and Economics College, her daughter continued to study at EMBA.

On August 28, 2004, Premier Wen Jiabao of the State Council came to the Kangnai Industrial Park accompanied by the Zhejiang provincial Party Secretary, who was near equal.

Premier Wen is about to leave Kangnai group and shake hands with the leaders of the group. When he shook hands with Zheng Laiyi, Zhou Jinmiao, deputy general manager standing next to him, told Premier Wen: Zheng Laiyi is Zheng Xiukang's son and graduated from University of Leicester.

"Work is a pleasure. Li Jiacheng is still working when he is 80 years old." Zheng Xiukang smiled and said, "I am younger than him, and more than one person will have more strength."