Three Misunderstandings Of New Distributors

When the dealer's business is just starting, the more common situation is that three are small, two are small, products are few, customers are few, manufacturers are less invested, the company's brand influence is small, and their strength is small.

The development of enterprises is achieved after breaking through bottlenecks. These three small and small businesses often constitute the first bottleneck for the development of distributors, and they must try to break through the future.

However, when some dealers face the first bottleneck, they begin to appear misunderstandings in their understanding, resulting in many wrong thinking modes and practices, making the business more and more difficult. Then what are the mistakes in the initial stage?

1. misunderstanding, relax cooperation conditions

2. misunderstanding two, waiting for support from manufacturers

So what do new dealers do?

At the beginning stage, new dealers try to attract manufacturers by quantity, and can not attract manufacturers by future market prospects.

In fact, at this stage, if we want to attract investment from manufacturers, we can rely on two words: "obedient".

Of course, to speak well is to execute well. For the instruction of the manufacturer, the executive power of the distributor is generally poor. This is also a common problem encountered by most manufacturers. From the point of view of management, manufacturers need some positive models, which is a model for obedience. As a new distributor, the company can consider this path and position itself as a highly cooperative dealer from the manufacturer, which makes it easier for manufacturers to get support from manufacturers.

3. misunderstanding three, to develop their own customers.

At the beginning of the new distributor, the number of customers is generally low. The development of customers is the main task at this stage. Many dealers think that this customer is directly developed by himself.

As a result, the dealership owners took the trouble to visit the offline customers and spent a lot of energy, but the reputation of the new distributors was small, and the brand image of the company was not established. Even if the boss visited the customers one by one, the actual effect was also limited. Moreover, as the business started, there was no trust relationship between the two sides, and the cost of explanation and communication was also very high.

The above three misunderstanding is that the new dealer boss is most likely to appear at the beginning stage. If it can be found earlier and adjusted earlier, it will save a lot of unnecessary investment and waste and speed up the development of the company.