Lining Ignited The Holy Fire In One Win, But Adidas Failed.

When the countdown second torch bearers Sun Jinfang delivered the Olympic torch to Lining, when Lining lit the main torch of the 2008 Beijing Olympic Games on the auspicious clouds of the bird nest, the biggest suspense about the opening ceremony of the Beijing Olympic Games was finally unveiled.

At that moment, Lining, who had been away from the Olympic Games for 20 years, once again stood at the center of the Olympic stage.

And 20 years later, these two simple words no longer represent only a legend on the gymnastic field, but also a loud Chinese local sports brand.

Although Lining lost to Adidas in the competition of Olympic sponsors, but when he personally lit the Olympic flame of Beijing, the most embarrassing and helpless thing was Adidas.

In January 24, 2005, Adidas beat "Lining" to become the seventh partner of Beijing's 2008 Olympic Games.

This means that all the staff members, volunteers, technical officials of the 2008 Olympic Games and Paralympic Games in Beijing, as well as members of the Chinese Olympic delegation of the 2008 Beijing Olympic Games will be wearing Adidas logo clothes. This means that Chinese athletes wearing Lining sportswear on the podium from 1992 will not be able to wear their own brands at their doorstep.

However, insisting that he was only defeated in the financial capacity to Adidas's "Lining" did not think that he "lost", in their view, the Olympic road is still very long, can spend a lot of money to do great things.

Soon, "Lining" made the first killer. In 2006, "Lining" signed a contract with the CCTV Olympic Channel, tailored professional costumes for all its hosts and departing journalists. At the end of 2006, the Doha Asian Games had already appeared in front of all Chinese audiences.

Since then, both the presenters at the CCTV Olympic Channel and the reporters on the scene are wearing costumes with a striking Lining logo.

During the Olympic Games, all the audience of the Olympic Games will be watched through CCTV Olympic Channel. Lining's brand LOGO will be seen again and again through the screen.

Adidas challenged this. In June 3rd this year, the Beijing Olympic Organizing Committee held a press conference to prevent Olympic advertising behavior. After a week's meeting, Lining LOGO will disappear from the CCTV Olympic Channel.

Since June 10th, special guests and so on do not need to wear Lining LOGO to appear. But recently, the colorful and uniquely designed Lining T-shirt of the exit journalists on the Olympic channel is enough to catch the eye.

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In addition, the other rule of "Lining" against ADI is to select a sports team to be sponsored by a unique vision.

As early as 2004, Lining signed a sponsorship contract with the Spanish national basketball team. After two years, the Spanish men's basketball team won the championship in the world.

In 2007, "Lining" also agreed with the Argentina Basketball Association. In the next 6 years, Argentina men's basketball team and women's basketball team will be in the international arena with Lining's robe.

In the Olympic Games, the Spanish men's basketball team, wearing the "Lining" robe, is divided into two groups, A and B, which are considered to be the most popular teams outside the "dream eight team". They are likely to meet in the final most watched finals. When the basketball fans around the world will see a brand from Argentina, Lining will be seen.

Of course, choosing a sports team with considerable potential depends not only on vision, but also on luck.

In addition to sponsoring individual sports teams in some countries, Lining is also the official partner of the Olympic team of Spain and Sweden, designing and producing equipment for the Beijing Olympic Games. Among them, the Spanish sports delegation has attracted considerable attention due to the fact that the former European soccer championship, the tour de France, the French Open and Wimbledon Tennis Championships are all Spaniards, and the attention of them will also include the Lining card worn on every Spanish athlete.

In addition, in the Chinese sports delegation, the most popular gymnastics teams, diving teams, table tennis teams and so on will also compete in the Olympic Games in Lining's uniform. Even when they finally get to the podium, they need to wear Adidas sportswear, but "Lining" always accompany them to win the match.

"Secret war" ADI's "one seal throat": Lining himself lit the main torch

"Lining", relying solely on the CCTV Olympic Games channel host, the reporter's exit rate, and several excellent sports teams to perform well in the Olympic Games, is still not enough, or even unsafe, and must have a more visible move to let the whole world remember "Lining". So, even in the commercial arena, Lining, the founder of the "Lining" brand, the former gymnastic Prince and one of the greatest athletes of the twentieth Century, finally appeared in person. The Olympic torch was lit in the eyes of the whole world. Not only did everyone see him once again as a sport legend, but he also had to remind everyone of the same name brand behind him. Perhaps, for

In his 18 years of gymnastics career, he has won 106 gold medals, and has won 3 gold, 2 silver and 1 bronze medals at the 1984 Olympic Games in Losangeles. So far, no Chinese athlete can match him. What Lining did on the playground was enough to win the honor of the "torch bearer" of the Beijing Olympic Games.

Therefore, even if Lining himself ignited the torch of the Beijing Olympic Games, it was only a mere great athlete's identity, but it was enough to make the "Lining", the most successful sports brand in China, shine the world.

A few years later, when people refer to the Beijing Olympic Games again, they may not think of Adidas's originality and beautifully packaged "2008 together, no impossible" advertisement. It may not be imagined that all the athletes on the podium will wear Adidas sportswear, but some people will never forget that it is a great Chinese athlete and a successful Chinese local sports brand founder who ignited the torch of the Beijing Olympic Games. His name is Lining.