How To Solve The Problems Of Distributors In The Course Of Operation?

One is the internal enterprise: the smaller dealers should take their company as an enterprise, that is, the internal implementation of the enterprise, and do not regard their company as a business department or wholesale department.

1. some practices of internal enterprise, such as:

A. is fully empowered to give power to subordinates.

A lot of wine dealers are often all power gathered in one body, eventually resulting in a person's thinking, unilateral decisions, everything should be his own management, resulting in low efficiency, big decision-making bias, low enthusiasm of subordinates, the boss's own physical and mental fatigue and so on.

Full authorization first "disintegrated" the most low-level form of family operation, such as "husband outside, wife's account, several relatives help."

The full authorization is to allocate the power of the boss to the subordinates to perform their duties, take charge of their duties and accomplish the most efficient work, so as to achieve high efficiency and high efficiency in the final operation.

Under the advice and guidance of the marketing planning company, Huang boss assigned his own "one person" power to his subordinates according to his different job positions and work contents.

This makes employees' enthusiasm for work high: as long as they are within reasonable limits, they have the right to accomplish their work, solve problems and ensure their profits in accordance with their best methods.

B. scientific division of labor: work out process and set up working group.

Empowerment and division of labor complement each other.

Only with scientific division of labor can effective and meticulous authorization be made, and there must be a reasonable division of labor in order to carry out authorization in a hierarchical and effective way.

C. system management: establishment of responsibility, right and profit management system.

The power goes down and the division of labor is fine.

Is the situation settled?

The question is whether decentralization is effective or not.

Division of labor is detailed, is execution in place and effectiveness?

Obviously, the company also needs the systematic management of responsibilities, rights and benefits, quantifying the management of employees' work and targeting management so that everyone can do their duty and exert their power.

D. key grasp: distinguish important issues and non important issues of the primary and secondary relations, the hand is to hand, the hand is taken hand, the grasp of the grasp, the release.

E. finally, the boss still needs to learn and learn again and again.

Active learning, grasp the new profit model, catch up with the progress of manufacturers.

The second is external Branding: setting up the brand image of their own enterprises, influencing the manufacturers and customers with the brand, and forming their own competitiveness.

Some methods of external branding, such as:

A. establishes real interaction and cooperation with manufacturers.

B. set up strategic partnership with manufacturers.

C. builds its own successful model market.

D. enhances the attractiveness of downstream customers.

E. builds its core competitiveness and brand.

Wine dealers, especially those in the daily management of small and medium-sized liquor distributors, will encounter more or less three major problems. At this time, dealers must focus on the two aspects of internal enterprise construction and external brand building, so as to truly get out of the above symptoms and achieve their core position and unique value in the distribution market.

　   王老板的改革 

Wang boss is a dealer in a two tier city in Anhui. The agent distributes liquor brand in a certain city in East China.

Last year, he sold 17 million yuan in sales in the city. He was highly praised and praised by the company at the national dealer friendship commendation conference held yesterday at the headquarters of the company. His sales volume of agent brand was 8 million yuan RMB up to 17 million yuan RMB the year before.

The company praised him for his efforts and awarded 100 thousand yuan on the spot for encouragement.

At the same time, he was invited to speak as a representative of the dealer.

He was happy and gay.

Let the person have a kind of admiration, even look up to the successful person.

However, in the meeting, he found that there were many dealers in the same level of sales that reached 3000-5000 sales a year.

It made him miserable when he talked to some of his colleagues in the cafe and dinner.

He suddenly discovered that those dealers who did particularly well in sales were not the kind of people who were busy every day, but they were busy and dizzy, but ordered, relaxed and comfortable. Even on Saturday, they still danced and played golf. Unlike themselves, 365 days a year, they were busy daily running from morning till night. They went to buy their own products, went to find lower dealers themselves, and negotiated with the stores that they wanted to enter. They not only kept every sales supervisor, but also sold the hands of each terminal personally, and even worried about delivery.

Wang felt that he was a little tired, especially when he thought of the "few soldiers" of his colleagues. He made 30 million of them easily, and how did he achieve 30 million?

When you have achieved 30 million, how many times will your peers speed up?

How can I catch up?

Wang boss, who refused to give up, thought more and more tired. He thought more and more unconvinced. He knew from the report of the general assembly and his colleagues that he had to do better. He must take his wholesale department as an enterprise to conduct his internal business and external branding instead of doing everything himself.

The era of "personal heroism" has passed.

　　分授權 

Individual dealers are often all power gathered in one body, eventually resulting in a person's thinking, unilateral decisions, everything should be managed by himself, resulting in low efficiency, large deviation in decision-making, low enthusiasm of subordinates' work, boss's own physical and mental fatigue and so on.

Full authorization first "disintegrated" the most low-level form of family operation, such as "husband outside, wife's account, several relatives help."

The full authorization is to allocate the power of the boss to the subordinates to perform their duties, take charge of their duties and accomplish the most efficient work, so as to achieve high efficiency and high efficiency in the final operation.

Under the advice and guidance of the marketing planning company, Huang boss assigned his own "one person" power to his subordinates according to his different job positions and work contents.

This makes employees' enthusiasm for work high: as long as they are within reasonable limits, they have the right to accomplish their work, solve problems and ensure their profits in accordance with their best methods.

　　科學分工 

Empowerment and division of labor complement each other.

Only with scientific division of labor can effective and meticulous authorization be made, and there must be a reasonable division of labor in order to carry out authorization in a hierarchical and effective way.

For example, under the help of the external brain, Wang has set up a logistics planning, information collection system, promotion and publicity, business development, personnel training, selling hands management, personnel management and so on. There are organizations formed by special people or several people to take charge of the work and to achieve the "effective" control of operating costs and achieve maximum operational benefits.

　　系統管理 

The power goes down and the division of labor is fine.

Is the situation settled?

The question is whether decentralization is effective or not.

Division of labor is detailed, is execution in place and effectiveness?

Obviously, the company also needs a systematic management of responsibilities and rights to ensure that every power and every job can be properly used and completed.

According to the actual situation of the company, Wang chose the sales manager, the promotion manager, the personnel manager and the financial manager to take the responsibility. The division of labor is responsible for the systematic management of the relevant personnel and work of the whole company.

　　重點把握 

Does the good implementation of authorization, division of labor and so on mean that Wang boss has no need to participate in the operation?

Of course not.

Only boss Wang can spare more time and energy, learn to recharge, and do better and better in related work.

In fact, Wang bosses need to focus on two aspects. One is the key point of the whole team work. For example, boss Wang focuses on three managers. They are very wise to choose the middle and small strategies and implementation work. On the other hand, Wang is the boss who focuses on the big projects and the major problems encountered in the company's operation and development, and personally leads the team to solve the problems.