How Does AOKANG Meet The Tide Of Shoe Integration?

From the employee's point of view, some think this is an opportunity, so many people choose to leave.

If it is 2002, there will be no pay for processing or leaving.

But now employees can ask for compensation from you. It is said that some enterprises compensate 130 thousand.

For enterprises, especially small and medium-sized enterprises, this influence is very great.

At present, many enterprises in the eastern coastal areas, including Wenzhou enterprises, are very sad.

Reporter: under such a severe external environment, we can see that the trend of integration of domestic footwear industry is intensifying. What are the actions and plans of AOKANG in this respect?

Wang Zhentao: at present, what AOKANG is doing is to combine the advantages of wanwade and AOKANG's operation integration. First, Wanli Wei's brand reputation in Italy is very high; the two is Wanli Wei is positioning high-end brand shoes in Italy.

AOKANG will take advantage of these two resources to carry out similar packaging and integration with Kappa and promote it with China's market.

Market force: BELLE may be more worried about us.

Reporter: Recently, BELLE formally completed the acquisition of the beautiful treasure. In addition, after BELLE's takeover of Sanger and a series of frequent actions on men's shoes, did AOKANG bring pressure?

Wang Zhentao: Frankly speaking, the pressure is really great.

However, from the positioning of the industry itself, BELLE shoes for women, 90% for women's shoes, and AOKANG for men's shoes, more than 65% for men's shoes, this is the first difference; second different competition channels are different, BELLE more than 85% into the mall, AOKANG 85% or more as a franchised store, therefore, for BELLE and AOKANG both sides have a large market space.

As for the market competition in the future, we also want to eat some braised pork. After that, the expansion of AOKANG's channels will enhance the expansion of shopping malls, including many of us going to the mall last year, such as the department stores of Nanchang department store.

Shopping mall is the main direction for AOKANG to focus on the layout. We will also buy some brands to enter the shopping mall, including the cooperation we have seen with Wanli Wade.

Of course, from the point of view of market competition, there is still some competition with BELLE.

Reporter: at present, almost half of the major shopping malls in shopping malls are owned by BELLE group. How do you view this situation?

Wang Zhentao: no shopping malls would like to see all brands in their stores come from the same business. In fact, some stores have begun to contact us and hope that we will be stationed.

Before that, we were the main channel to store stores. Now we have to enter the shopping mall vigorously. I think this is easier for us. BELLE may be more worried about us.

Reporter: there is a view that BELLE's rapid expansion may also have hidden dangers. How do you view this view?

Wang Zhentao: any rapid expansion requires effective matching of management and talent. If these can not keep up, the problem will follow.

Reporter: BELLE's rapid expansion after its listing seems to show the future wave of integration of China's footwear industry. In your opinion, will there be a large-scale wave of integration in China's footwear industry in the next few years?

Wang Zhentao: BELLE's merger and acquisition explains from the external environment of the enterprise that the integration of the shoe market has really arrived.

In the future, there may be several major footwear industry groups. Taking into account factors such as cultural differences in different regions, there may be a big group like Wenzhou. Fujian will come out one after another. Guangdong will have another one, because the shoe industry in these places is relatively developed, and there are differences in culture and consumption habits.

Reporter: in your opinion, which group will emerge in Wenzhou?

Wang Zhentao: it's hard to say now. After 5 years, you may see more clearly.

Reporter: BELLE's listing has brought a great impact on China's footwear industry. Chinese shoe companies have also seen the power of capital operation. When will AOKANG be listed?

Wang Zhentao: after 20 years of making shoes, AOKANG's strategy is still stronger and bigger.

I am thinking that the future AOKANG must be healthy first, from a small scale to a large-scale, standardized enterprise.

At present, AOKANG is fully planning to go public, but when to appear on the market will take a process, especially considering the norms of the enterprise.

Listing is really important. AOKANG will divestiture the whole shoe industry's production and marketing and pack it together, so that it can avoid many small problems.

Maybe soon, maybe one or two years, this is related to the whole environment of the country. If all aspects are normal, it should be very fast.