Shanzhai Machine Can'T Become "Wenzhou Shoes".

"This is the victory of the Shanzhai machine." He even believed that Shenzhen's gigantic cottage cell phone manufacturing industry would suffer like "Wenzhou shoes".

I can not agree with that.

Wenzhou footwear industry has complete production chain, and leather, shoe upper, heel, shoe buckle and other materials are available. Shenzhen Shanzhai machine manufacturing has excellent conditions. Supporting components production procurement, shell mold manufacturing, manual printing, everything.

Wenzhou shoes have an ugly history. In 1987, a large number of fake leather shoes from Wenzhou appeared in the national market. In August 8th of that year, the industrial and commercial departments in Zhejiang concentrated the counterfeit and shoddy Wenzhou shoes that were found throughout the country in a fire at Hangzhou's Wulin gate.

30 years of reform and opening up, Wenzhou shoes have gone through with China. In the initial stage of reform and opening up, the active private economy is closely related to Wenzhou. At that time, the footwear industry in Wenzhou was mostly a family workshop with former shops and factories. It was scattered and small in scale, but with many enterprises and fierce competition. At that time, when China had just stepped out of the shortage economy, there was a blowout in the domestic market demand, and the "counterfeiting and counterfeiting" was quietly taking shape.

Shenzhen Shanzhai machine is quite similar in this respect. Several people's team, small manual workshop. Product homogenization is serious, price competition tends to deteriorate. In addition to the mobile phone network testing system, some tax provisions, sporadic patent litigation, Shanzhai machine can not feel any binding force.

After the "Wulin gate" incident, the Wenzhou shoe group, which was accused of being blamed, began to attach importance to the brand. Wenzhou shoes have stepped out of the "Wulin gate" event, leaving Kangnai, AOKANG, red dragonfly, Dongyi, julda, and so on.

Look at the Shanzhai machine. After CCTV reported, the local government in Shenzhen has thoroughly investigated, and the Shanzhai machine has encountered an unprecedented blow. Since then, none of the "Shanzhai" practitioners is willing to work hard on the brand and step onto the road of "washing the white".

It seems that the environment of the Shanzhai machine is no longer the China where Wenzhou shoes are trying to "lose their shame". At the end of the 80s, the brand concept is still in the rudiment, and Wenzhou shoes can't win and win a cup. And when the cottage machine was coming out, NOKIA, Samsung and Motorola had already crossed their eyes.

A senior executive in the mobile phone industry once told me that a person can only remember 6 brands in his mind. When choosing a cell phone, only the 6 brands in the mind will make themselves feel steadfast. It is hard for the latter to build up the brand name in the short term.

The environment has changed and subjective thoughts have changed. From time perspective, Shanzhai machine has been out of date. Focus on living space, cottage machine will always belong to Shanzhai.