China'S Top Three Domestic Shoes Are Popular In Europe And America.

The three Chinese brands reappear in Europe and America. In fact, it is obvious that the road of "fashion pformation" is obvious: design and packaging maximize the commercial value.

The "leap" of the year, whether it is simple style design, light materials and simple LOGO, has reached the popular trend of contracted design in modern perspective. The nearly manual production line is the fashion concept of modern people.

"Leap" produced 1 million 616 thousand pairs in the first year, and was named the first in the country in 1964.

When the factory grew, there were more than 2000 workers working in 2 to 3 floors of a workshop.

A student, if you show everyone in the class that he has shoes for flying shoes, will soon attract the attention of the girls.

"A pair of shoes can wear for two years, except for the wear and tear at the bottom, without any stains and bad marks."

Patters said he was shocked and with a commercial eye. He found the manufacturer of Shanghai's big Bowen shoes.

The negotiations were launched in China's doubts, and several rounds brought him to overseas ownership of "leap". Until the signing of the agreement, the Chinese representative also gave the French a suspicious look. These 12 antiques, which were cheap to China's stalls, had been out of sight for many years, and had been valued by a foreigner. They also had to sell more than 50 euros (500 yuan) abroad.

In addition to pats, no one would have thought that three years later, this pair of shoes would be in a mess in Europe.

In the first advertisement of FEIYUE, pats designed a Chinese Kungfu silhouette with FEIYUE in the background, and matched the large text Shaolin Kung Fu in the background.

Soon, this brand began to be noticed by fashion circles. ELLE reported it to FEIYUE in 4 times in 2006 and 2007.

Anna Nicola Smith, the famous PLAYBOY girl, went to the front to speak for herself.

FEIYUE also started selling with international brands in professional sports shoes stores in Paris. In France, FEIYUE brand shoes have more than 160 retail agents.

Most of the products come from Chinese martial arts, such as the classic ShaolinSoul (Shaolin spirit) and the changing white and black styles. There are also Mantisstyle mantis, Dragon Dust dragon dust, Monkey Claw monkey claws, and so on. In August, the Shaolin series will also be launched.

In his dark green coat, he showed the most rebellious and unruly side of his cigarette.

Those shoes that are particularly striking on his feet are "leaps".

There is also news on the Internet that the hot cover girl Anna Nicole Smith (Anna Nicole Smith) will personally speak for the "leap".

In March of this year, leapfrog and Celine jointly launched shoes.

As a famous French brand Celine, which has been selling high leather shoes, it has a history of sixty years, including women's wear, men's wear, leather goods, perfume and so on.

The price of this pair of shoes, which is hand in hand with Celine, has risen to 120 euros, and the price in China is not more than tens of RMB yuan.

On the Internet, more people have released the cooperation between Hongkong and NSBQ. The LOGO of both sides is very conspicuous on shoes.

Prior to this, the leap has also launched a special fund with Moto777.

Including the French version of ELLE, Cosmopolitan (Fashion), WAD and other magazines, there are leaps and bounds.

On the Sneaker website in Brazil, you can see the new "back shoes" recommendation - high Gang, black canvas shoes with round LO-GO, red thin edge, looks very similar to the style of Converse CONVERSE.

In a suburban factory in Shanghai suburb, the staff found that apart from the changes in the shape and pattern of shoes, there was little improvement from the use of materials to assembly.

In their eyes, FEIYUE is still "leaps". The brand bought by foreigners is the same appearance that China once flooded the streets, mixed with sweat and oily "smelly sneakers".

In Chengdu, it is hard to see the signs of leaps.

NOVO, the regional director of the first city, Rabbi, owner of Henry and NSBQ's Chengdu agent DEF, was not optimistic about the popularity of Chengdu in leaps and bounds.

Rabbi said: "Chengdu's pursuit of fashion is still at the initial stage of brand development. It may be difficult for people to accept such a leap."

Rabbi thinks that Chengdu people's attitude towards fashion mostly stays in the stage of "recognition brand". Therefore, even if they choose more shoes, they will buy international brands such as Nike, Adidas, Converse and so on, instead of taking the leap as a tide card.

Rabbi also said: "leaps and bounds in France also contain signals that the French resist the invasion of American culture. They prefer fashion to diversify and choose more."

In Rabbi's view, if fashion can bring localized symbols, of course, it will be better. In fact, leaps and bounds are quite localized brands, but unfortunately it has been packaged by the French.

In the community of "leap" enthusiasts on the Internet, some people shouted that they had bought a pair of genuine "leap" shoes.

And the leash shoes, including leap, back force and Ospop, are now in a state of "luxury goods" and are hard to find.

And the influence of this name in foreign countries is definitely no worse than that of "Hui Li" in China.

Now, the "back force" shoes have long gone back to the past in China.

After the shrinking of the domestic market, "Hui Li" also took a look abroad: in the "back force" Chinese official website, we can see a special export trade series, and the styles of shoes are very different. Only a few of them have the same design style with the original red striped back shoes.

Ye Shumeng said, "during the winter of 2006, I saw a fresh and lovely lady wearing a pair of back shoes at Shanghai airport.

After frantically querying the brand of shoes, I discovered that this was my parents' shoes, and he had an English name called Warrior.

Ye Shumeng praises her back shoes. In her opinion, the design of shoes itself is quite classic, and the history of Chinese people wearing back shoes is a microcosm of Chinese social development and "board shoes" culture.

In the eyes of foreigners, the name "mantis" and "dragon dust" are very popular.