Shoe Bosses' Business Intelligence

Three hundred and six lines are the best.

Chen Wei, an ordinary migrant worker, wrote his footnote in this sentence with his tenacity and solid entrepreneurial mind unwilling to concede defeat.

10 years ago, Chen Wei walked on the streets of Shanghai, the most humble worker.

10 years later, he still developed 20 amazing shoeshine chains.

From rural areas to big cities, from site construction workers, restaurant workers and real estate agency salesmen to the boss eventually, this article presents only the most promising part of Chen Wei's entrepreneurial process.

It is such an ordinary story of entrepreneurship that allows us to understand why book sellers are always the best sellers in inspirational books. As Chen Wei, when he almost gave up, it was a book "never give up" and gave him the power to continue.

Interview notes

"Entrepreneurship requires passion, wisdom, hard work, opportunities, beware of traps, and keeping the bottom line of morality and law.

This is my experience in Beijing.

When he founded his advertising agency in Beijing, Chen Wei worked as a construction worker, a restaurant mess worker and a real estate agency salesman.

His company used to be a real estate agent for boutique shopping. He worked until 3 in the morning, 6000 yuan in the first month, and more than 10 thousand in second months.

A friend saw his advertisement company in Chen Wei's management.

In fourth months, a new company was set up on the third floor of Chaoyang theatre, and Chen Wei felt like a boss.

It's not a long story.

When the new company was founded half a month ago, the father was seriously ill.

Chen Wei threw the company back to Sichuan, and a month later, Dad saved it, and the money ran out. When he returned to Beijing, the company was closed down.

He slept for a week, and a boss invested 600 thousand yuan to set up a real estate agency with him.

After two years, the company invested 5 million 800 thousand yuan in return.

But Chen Wei felt that the business could not continue. The industry was fierce and not standard enough.

In order to rectify the market, Chen Wei was forced to leave Beijing.

"With the experience of Beijing, I want to do business, but I have no capital and can only compete in a small competition.

Shoeshine suits me. "

In early 2002, when he went down to Guangzhou from Beijing, Chen Wei had hundreds of dollars left.

In Guangzhou, he sleeps on the streets of Nong Lin Road and sells cosmetics.

Every night, he sells on the side of the Pearl River. It takes a few hours, more than 10 kilometers.

At this time, he met the working girl Huang Fei.

This stubborn girl pays hundreds of dollars a month to pay for her new house, and two brothers to go to university, leaving her only a few dozen yuan.

An appointment on the side of the Pearl River, Chen Wei exposes his ambition to start a business. He wrote a promise to make Huang Fei live a good life.

Once, he sat on the side of the Dengfeng Hotel shoe booth to clean his shoes.

Suddenly, when the city management came, the man ran away, and his shoes were thrown aside. Chen Wei had to pick up his shoes barefoot.

Shoes need to be rubbed by everyone. Why are they uncomfortable?

The idea of opening a shoe shop flashed.

For three days, he silently observed beside the shoe stall. Every shoe repair gear had 80 to 150 yuan business every day. According to an average of 100 yuan a day, the 29 stalls near Dengfeng guesthouse were more than 2900 yuan, and there were 149 such areas in Guangzhou. Almost 1 hundred million of the funds in one year were quietly consumed, and many white collar shoes would not be repaired by the roadside.

This is a huge market.

"My girlfriend's 20 thousand yuan is a big bet for me."

The idea of shoeshine was supported by his girlfriend.

Huang Fei gave him 5000 yuan of "start-up capital".

Chen Wei visited Chongqing, Yunnan and other places to explore the business model of shoeshine shops, and write out a feasible plan for tens of thousands of words.

Faced with detailed plans, some friends are willing to invest 80 thousand yuan in investment.

Chen Weixing rushing to the shop and paying 5000 yuan deposit.

When you find another investment friend, the cell phone stops.

Chen Wei was poured cold water again.

At the critical moment, the girl brought out the only 20 thousand yuan.

In September 2002, the first shop of non beautiful shoes opened in the 4 floor of Zhaoqing guesthouse.

The little shoemaker shop was on the four floor, but the waiter stood at the doorway of the first floor, delivering a small advertisement to everyone who entered the building. The waiter wore a uniform, lined up, took the sign, walked on the street to attract publicity, and Chen Wei also printed paper towels as promotional materials, each containing 10 pieces, each printed with the address and telephone of "non beautiful" shoes, introducing the contents of the service, the cost of 2 bags of paper towel, and the cost of each packet was also very cost-effective.

I didn't expect many people to feel very fresh about this way of shoeshine. At noon, there were many people in the office who came to the office to try, 20 yuan a VIP card, and sold 23 pieces on the same day.

"To open a shop, I can only be regarded as a self-employed person.

But chain building has created an industry, and I can say with pride: I have created the seventy-third line.

In order to open a chain store, Chen Wei went to the bank for a loan, but was repeatedly refused.

Ran a bank more, a staff member has been interested in his project, he personally invested in Chen Wei's project, and opened a chain store together.

After shoeshine chains open, people continue to imitate.

Zhou Peizhong, a boss who built his watch, invested in a "workshop" shoemaker shop along the Guangzhou subway, opened 9 stores, but soon shut down 5.

He put forward cooperation with Chen Wei, who invested 1 million yuan in the company to occupy 50% of the company's shares, and the "hand workshop" brand was incorporated into the company.

Chen Wei, who is short of money, agreed.

The new company has opened 18 branches in a row.

At this time, Chen Wei began to consider joining the chain.

At the beginning, the franchise fee was only 8800 yuan, but no one was willing to invest in this new chain store.

Some people sit quietly at the door of the "non pretty" shoemaker shop. They inspect the guests one by one, see what services they are doing, and look for the flow accounts in the store.

Finally, Guangzhou's chain stores developed 10.

In Guangzhou, the headquarters of "non beautiful shoes" is operating at more than 1000 yuan a day, with a profit of ten thousand per month.

Then, in Dongguan, Foshan, Shenzhen and other places, signs of "not beautiful shoes" appeared.

Since entering Shenzhen in July last year, 10 chain stores have opened in half a year, and more than 10 are in the process of preparation.

The price of the "beautiful shoes" has increased to 38800 yuan.

Nowadays, Chen Wei's shoe industry has developed towards the upstream and downstream of the industrial chain.

All shoes related products in their store are private brands.

The shoe care products are divided into travel, shop, family wear and so on. There are gloves, cleaning paste, white brown black and three shoe polish in the travel suit.

There are 26 kinds of shoes, 6 of them are heels.

And the leather shoes of own brand are waiting for the opportunity to launch the market.

The reason why shoeshine comes into professional shops from the street is not only the drive of consumption trend, but also the industry's technology content, more service contents and business support, becoming an industry.

Chen Wei said that American shoe shops do not earn money in shoeshine while in other projects.

For example, when you walk, you accidentally break the front part of the shoe, which can repair the wound. When the shoes are worn for a long time, the skin of some places is broken or wrinkled, which can make up for the broken skin. You bought a pair of shoes, you feel that the color is not like, you can change colors; the size of the shoes is big or small, and it can be changed in a number; you are satisfied with the upper, but you are not satisfied with the shoe sole, then you can get a satisfactory sole.

There are more than 100 services.

Chen Wei also set a standard for shoeshine.

There are 7 standard processes for cleaning shoes: clean, oil, nursing, maintenance, foot health care, shoes beauty and polishing.

It takes 5 to 8 minutes to wipe a pair of shoes.

During shoeshine, you can sit comfortably on a chair, flip newspapers, listen to music, watch TV, or enjoy drinks.

Not only the shoes are rubbed, but also the feet can enjoy health care massage.

When the shoes are finished, the attendants will use the standard action to wipe the 10 hands on the shoes, and the hands will never stick to oil stains, because the oil has penetrated into the leather.

You can rest assured that there will be no shoe polish to smear your trousers.

These projects are summarized by Chen Wei himself, and they have been written as tutorials.

When he opened the first store, Chen Wei was a shoeshine worker. He came to the guest himself to serve himself, his movements were slow and his service was very good.

Now that there are so many chain stores, Chen Wei has already made suits for his shoes, but he also has the opportunity to work on the shoes for his customers.

Now there are more than 300 employees in Chen Wei chain store, apart from laid-off workers, they are migrant workers.