Wang Zhentao: Taking The Olympic Games To A Higher Level

From the two weeks before the Olympic Games, he began to contact Wang Zhentao. Only one call was passed in the middle, when he was on the way to meet two new international customers.

In order to make full use of the potential, Wang Zhentao started a bit "ruthless": from winning the qualification of Olympic leather suppliers to a series of promotional activities later, invited Liu Xiang as spokesperson and Olympic advertising investment, and invested more than 300 million yuan before and after.

"Although it is not possible to recover this investment in the short term, the survey released by China Brand Research Institute last year shows that our brand reputation has increased by 8.63%."

Brand ring also requires consumers to have a wider consumption channel.

Last year, Wang Zhentao put in 3 million and developed a shoe measuring device, which is most comfortable.

It is understood that at present, because the cost is too high, AOKANG shoes are only tried at individual stores, but the online shopping mall has been vacated and ready to greet guests.

　　溫州市鞋革行業協會有關負責人說，溫州市鞋企銷售方式經歷了-行業書網-

From several stages, from wholesale to joint venture, franchising and import chain monopoly.

"Let tens of millions of feet of foot data remain in AOKANG's computers," Wang Zhentao said. "Let their owners become lifelong customers of AOKANG. This is the most valuable asset I want to get."