Del Hui: An Advocate Of Safety Campaign

This year, China ushered in the Olympic year. The major sports brands also welcomed the brand promotion opportunity.

As one of the most influential sports brands in China, del Hui has successfully pformed the brand in an international way.

According to the brand new strategic planning, del Hui will integrate products, brands and management to enhance brand awareness and brand image.

    “金三角” 品牌推廣

According to the current industry competition situation, consumer demand, brand spokesperson and the self brand of de Hui Hui, del Hui has basically positioned its brand into three styles, that is, fashionable del Hui, sports virtue and cultural virtue, and each style has its own connotation and concrete image display.

The three styles are interpreted by spokesmen Jay Chou, Xiao Qin and Xu Gehui respectively.

As far as Jay Chou's representative fashion is concerned, it is the brand asset that has been inherited and sublimated by del Hui over the years, that is, the sports brand that is entertaining, and is perfectly integrated with the characteristics of the target consumer group and the brand spokesperson.

In terms of "Sports", del Hui invited Chinese gymnast Xiao Qin as spokesperson for sports in 07 years.

Xiao Qin's champion and demeanor in Beijing Olympic Games greatly enhanced the brand image of del Hui.

Xu Gehui, a gold medals host of Phoenix Satellite TV, appeared before consumers in the image of del Hui charity cultural ambassador, and strode forward to the establishment of the "de Hui Hui" culture and sports brand.

This time, the layout of the three styles of del Hui is also a perfect interpretation of its 2008 fashion leisure movement.

On the basis of its new positioning, del Hui further excavated the brand connotation and formed a new brand strategy system.

    力推“全民運(yùn)動”

Data show that in recent years, sub-health state in the urban emerging industry crowd sub-health state is 60-70%, fatigue has also become more and more become the health enemy of our people.

And lack of physical exercise naturally becomes the "antecedents and consequences" of "sub-health".

It is imperative for us to truly develop "sports and enhance people's health".

Especially the holding of the 08 Beijing Olympic Games, the concept of national health campaign has been deeply rooted in the hearts of the people.

As a famous sports brand in China, del Hui is also an active advocate of "national sports".

Xie Cunbin, manager of del Hui brand promotion and planning department, said that sports is a national sport.

Sports are not only reflected in the athletic field, but also should be embodied in every part of life and become an indispensable part of life.

The life of sports is the general trend of human life and the true connotation of sports. We should make sport a fashion life.

In the future, del Hui will organize various activities to promote the "national sports".

While advocating "nationwide fitness campaign", we should pay more attention to the safety of sports.

In the 07 year, del Hui first launched the "WAY technology" as the advocate of the security campaign in the world.

From the perspective of sports medicine, the R & D center of del Hui has observed the relationship between the ways and dynamics of sports injuries.

That is, what kind of action is easy to get hurt?

Under what circumstances can an action be easily injured?

How often do you get hurt when you are doing something?

After long-term observation, a large number of effective data have been obtained.

According to these indicators, del Hui made a great improvement and optimization of the technology, structure and function of the shoes, and embedded the automatic induction defense system, which is called "WAY" technology.

When exercising, the intensity of an action is too large to be injured, or because the pressure point caused by an irregular action is different from the normal situation, the defense mechanism in the shoe automatically starts.

To prevent injury caused by excessive exertion or improper action.

If China's sports goods brand has to be recognized and respected in the international market, it needs to constantly improve brand influence and comprehensive strength of enterprises, and make strategic planning in an international way, so as to make the brand more cater to the mainstream trend of the times.