"2007 China International Footwear Exhibition" To Build A Stage Of Brand And Fashion

Referring to the brand of leather shoes such as cedar, Kangnai, AOKANG, BELLE and so on, it can be said that Chinese consumers are well known.

China's leather shoes manufacturing industry is developing rapidly, with good quality and high brand sales.

With the rapid development of China's footwear industry, countries such as Europe and the United States have to use various trade barriers to influence the export of Chinese leather shoes enterprises.

In the face of fierce international competition, Chinese shoe companies are also rapidly changing their industrial structure, constantly strengthening brand building and design level, and trying to compete with international brand names.

In order to better promote the healthy development of China's footwear industry, enable more Chinese shoe enterprises to go abroad, and better enhance their external exchanges, and create 2-3 world famous brands during the "11th Five-Year" period, the 2007 China International Footwear Exhibition, CO sponsored by China Leather Association and Hongkong Asia Pacific Leather Exhibition Company, will be held in Shanghai in from September 5th to 7th. It really sets up a stage for the exchange and learning of Chinese leather shoes, tourist shoes, shoe materials, shoe last and other related industrial chains, and fully displays the stage of brand image and product trend.

The show shows a new fashion.

Brand and fashion are one of the most important factors for the survival and development of the leather shoe industry. There is no market space for shoes without fashion elements.

Therefore, the China Leather Association has been emphasizing that the Chinese leather industry is striving to create a brand with independent intellectual property rights, while improving the artistic content and cultural connotation of the product.

As Xu Yong, vice president of the China Light Industry Federation and chairman of the China Leather Association, said, "we should regard the annual China International Footwear Exhibition as the forefront of the display of brand and fashion in China's leather shoes industry.

In the 2007 China International Footwear Exhibition, we will not only see leather materials with colorful patterns and different materials, and unique and beautifully made leather shoes and comfortable and exquisite shoe last products, but also see an international fashion corridor, and a number of T exhibition showcases the trend of China's leather shoes in 2008.

Exhibitors and visitors at home and abroad will be able to get the latest information on fashion and fashion in the international footwear industry, as well as face-to-face exchanges and cooperation.

Famous enterprises support to build first-class professional exhibition

President Xu said that the exhibition will "take the middle and high grade products as the main product, take into account the low grade; take the foreign trade as the guidance and take into account the internal trade."

Its main purpose is to promote the development of industries with famous brands, promote interaction and information exchange between the upper and lower reaches, and provide the most direct and valuable market information for all sectors of the footwear industry.

2007 China international footwear exhibition area of 11 thousand and 500 square meters, has more than 600 booths, including shoe material area, shoe machine area, finished product area three exhibition area. At present, the recruitment work is drawing to a close, and the booth has been swept away.

Among them, the shoe material area has brought together the famous industries such as Shanghai Yi Quan shoes, Gary shoes and other famous industries.

The shoe machine area is dominated by technology leading enterprises in Wenzhou, Jiangsu and Guangdong.

The shoe exhibition area is the main part of the 2007 China International Footwear Exhibition. AOKANG, Kangnai, Sen Da, BELLE, Fu Fu bird, Heng Da, Mu Lin Sen, red dragonfly, Dongyi and many other well-known shoe making enterprises all participated in the exhibition, attracting almost all the famous brand enterprises in China's leather shoes industry.

To promote the development of the brand of China's leather shoes industry, the China Leather Association will also highlight the brand image of "Chinese real leather shoes king", "China Leather leading shoe king" and "China leather shoes".

At the same time, Zhejiang Wenzhou, Chengdu Wuhou, Guangdong Huidong, Chongqing Bishan and Zhejiang Wenling and other footwear production areas will be participating in the exhibition.

International buyers let Chinese brands "go out"

Spectators and professional buyers are another key element of the exhibition.

At present, the organization of professional buyers of the 2007 China International Footwear Exhibition has already been launched. The China Leather Association will select the purchasing agents in the major shopping malls, supermarkets, traders and department stores in the light of years of experience and data to form a professional buyer group to purchase during the exhibition.

In addition, according to Su Chaoying, Secretary General of China Leather Association, at present, China Leather Association organizes international buyers' work actively.

On the one hand, we will work with the European footwear wholesale and retail association to find buyers and wholesalers who have the intention to participate in the exhibition. On the other hand, we have selected some key countries and regions, such as the United States, Australia, Japan, Korea, Russia and India, to contact the embassies and consulates business offices of these countries and form a foreign buyers group to purchase at the 2007 China International Footwear Exhibition.

In the course of the exhibition, the organizers will also carry out a variety of activities such as "genuine leather signs" excellent brand exhibition, footwear development forum, shoe culture corridor exhibition and so on.

President Xu pointed out: "holding so many activities during the exhibition, we hope to promote industrial exchanges and cooperation among domestic enterprises, between different regions, between China and the rest of the world.

Every year during the exhibition, many domestic enterprises receive orders from foreign buyers. For some small and medium-sized enterprises, they can realize their dream of "going out".

We also hope that domestic enterprises can take this opportunity to discuss the popular development trend of the industry, gain market information at home and abroad, and absorb the cultural connotation of shoes.

Our aim is not only to enable enterprises to get more orders in the exhibition, but also to achieve their own improvement and progress.