Domestic Shoe Enterprises Successfully Avoid EU'S "Anti-Dumping"

Not long ago, the footwear dealers from the United States and Russia signed a long-term strategic cooperation agreement with the Chinese shoe king, Jiangsu's group. The first 60 thousand pairs of brand shoes will sell directly to the high-end markets of the United States and Russia.

According to statistics, since the EU imposed anti-dumping duties on Chinese leather shoes in March 2006, Santiago has sold 4 million pairs of leather shoes to overseas markets, and it is "thriving" in the face of export difficulties of domestic shoe enterprises.

Why does the domestic shoe-making company, Shen Da, successfully evade the EU's "anti-dumping"?

What is the secret of it?

Entering the high-end market

In January 2005, in view of the expiration of the three year quota for textiles and shoes after China's accession to the WTO, China's export commodities increased, and the European Union immediately launched two sides: "anti-dumping" and "non market economy status".

However, the EU's anti-dumping duties on Chinese shoes are mainly aimed at low-priced and low price footwear products.

If domestic shoe companies can develop footwear products with high added value and high technology, they can still enter the high-end market of the EU footwear industry.

In order to get rid of the growth mode of "win by volume" and "low price expansion", the company invested 600 million yuan to build an export leather shoes production base with high modernization and internationalization in Shanghai.

The base has introduced 24 of the world's most advanced production lines of shoes from Europe, and has produced about 3000000 pairs of high-grade leather shoes, of which more than 90% are exported to the United States, Japan, the United Kingdom, China, Hongkong and other countries and regions.

In addition, it has hired a large number of world-class footwear designers in Italy, Spain, China, Hongkong and Taiwan to establish long-term cooperative relationship with leather shoes design offices in Italy, Spain, Japan and other countries, and enjoy the information of international footwear industry at the same time, so that they can always stand ahead of fashion.

At present, with more than 50 international design masters, the shoe industry, which combines the essence and wisdom of eastern and Western cultures, creates 6000 fashionable, fashionable and comfortable men's and women's leather shoes every year for global consumers.

Today, the Italy design master is a new shoe designed by the master, and it only takes 20 minutes to reach the shoe version.

In the face of the EU's anti-dumping measures, in addition to the specific actions taken by Chinese shoe enterprises and related institutions, the shoe companies should make their own efforts harder, and strive to export their shoes to the outside world. This is another magic weapon to circumvent "anti-dumping".

In 1998, the three famous shoemaking enterprises in Italy, the shoemaking powerhouse, were pleased to work for the brand of the brand, and the products were sold to the European market.

Since then, it has pioneered the brand export of the national footwear industry.

After that, he established marketing agencies in the United States, Brazil, Cuba and other countries and regions.

In recent years, Sunda has made famous brand as a main line of enterprise development: employing Cai Kezhong, the designer of the Taiwan women's shoes for 3 million yuan annual salary, designed more than 300 kinds of winter boots and made a stir in the market. Grung, a shoemaking master in Italy, joined the Sunda, bringing him the world's most advanced leather shoes design and production equipment. At the same time, joining the Madrid Agreement created an external environment for protecting the intellectual property rights.

As early as September 30, 2004, it became a global strategic alliance with Clarks, the 180 year old and international non sports first shoe brand.

Prior to that, the company set up a joint venture with naturino, the world's first brand of children's shoes, to jointly expand the high-end market for children's shoes.

Through the use of the international atmosphere of Shanghai, extensive cooperation with international dealers, the knowledge of international trade and the rules of the world competition, and the creation of the world's first-class local shoemaking enterprises in the United States, France and Italy through the export of capital, brand and culture.

At present, the shoe manufacturers of 8 countries such as the United States, Brazil, Spain and other countries have established offices in Shanghai's base. At the time, an order from the American shoe maker was 1 million pairs.

At the same time, it has also formed a brand alliance with clsrks in the UK and BCBG in Brazil, so as to share the brand, market and network of the other side with the resource interchanging mode of "brand for brand and market for market".

It is a shortcut for this product to move towards the international market.

At present, the company has established more than 100 partnerships with more than 40 international shoe manufacturers.

At Sunda Shanghai Yong Xu export base, orders from more than 20 countries such as Italy, France and the United States have enabled 12 of the world's most advanced production lines to operate at full capacity, with a daily output of 1800 pairs per production line.

Sun Da successfully evade the EU's "anti-dumping" example, which is of reference to other shoe companies in China.