Sewing Enterprises: Practicing Inner Strength In Off-Season

"How have you been?

Are you busy? "

"Not busy lately..."

On March 23~24, during the eight three session of the Chinese sewing machinery association held in Wuhan, when many managers greeted each other, they unwittingly revealed the worrying situation of the industry - the sales situation was not optimistic.

Since the beginning of the new century, every spring is the selling season of China Sewing machine industry.

During this period, the production enterprises often have a headache because they can not finish the production schedule or the goods can not be sent out in time, which can be regarded as a sweet headache.

But this year, it has been abnormal. "The busy season is not prosperous", and many enterprises are beginning to feel bad.

"Although the weather is already sunny and warm, the Chinese sewing machine market has not seen any signs of warming since the second half of last year.

According to the statistics of nearly 100 key enterprises in the industry, the average growth rate of the industry in the first half of 2007 was 22%, but the total industrial output value decreased from June, and negative growth occurred even in 9, 10 and November.

Moreover, judging from the situation of 1~2 months this year, there is no steady recovery yet. The initial statistics show that the growth rate in January is only 2.2%.

On the three session of the eight session, a set of data presented by He Ye, executive vice chairman of the Sino Russian Federation of societies, confirmed this situation.

The reasons for this industry are manifold.

From the point of view of internal factors, it is only that domestic brands' independent innovation capability needs to be strengthened.

It is understood that although the current market sales situation is not optimistic, but for example, foreign brands such as brothers and so on, with its international standard products do not feel too much pressure.

In addition, the serious phenomenon of industry homogenization and malicious competition have affected the development of enterprises and industrial upgrading.

From external factors, it is the rising cost of producing raw materials and labor, resulting in the decline in product profits, and the enormous pressure of survival on the part of enterprises. As well as the appreciation of the renminbi and the reduction of the export tax rebate rate in the sewing machine industry, the profits of enterprises are once again thin.

Of course, the biggest impact is the reduction in demand for sewing machines caused by the downturn in the textile and garment industry.

However, in the face of off-season, enterprises can not wait for death and stop the pace ahead.

"In the past, more attention was paid to how to sell more products and sell faster. Now, the most concern is how to make products sell and sell for a long time.

To realize "expensive" and "long", we must continue to innovate under the guidance of Scientific Outlook on Development, and constantly adjust and optimize the product mix with advanced concepts, advanced technology, advanced equipment and advanced management, and effectively enhance the technological content and added value of products.

In March 5th, as chairman of the National People's Congress, Qiu Jibao, chairman of leaps and bounds, told the media at the collective interview meeting of the delegation of Zhejiang.

In addition to improving the added value of products, there are also enterprises that exert their strength in the promotion of brand value.

On the night of the opening ceremony of China International Clothing and Accessories Fair (CHIC) in March 28th, ZOJE continued to sponsor the four annual "2006~2007 China clothing brand annual award" award ceremony at the Beijing exhibition hall.

With the help of such sponsorship activities, ZOJE hopes to unite China's sewing machine manufacturers to jointly build the rear area of China's garment industry and form a vertical strategic alliance for the garment industry, so that the Chinese sewing machine brand will be more active from the upstream of the garment industry to the stage and jointly build the "national brand" with the Chinese garment industry.

Of course, efforts to adjust and upgrade their enterprises are not just leaps and ZOJE.

With this "idle time", the backbone enterprises in the industry are playing the leading role in the industry, making improvements in improving internal management, enhancing brand value and speeding up the R & D process.

In this way, the "peak season is not prosperous" will become a new starting point for the industry's integration efforts.