Sichuan Becomes The Main Export Shoe

In recent years, the footwear industry in Sichuan has been upgrading its industrial level through building brand and developing shoe making parks in the process of undertaking the "eastward shift of shoes to the west". The export has achieved rapid growth for 3 consecutive years.

In 2005, Sichuan shoes exports exceeded US $100 million for the first time, reaching US $160 million in 2006, and increased to US $260 million in 2007.

Sichuan shoe exports continued to grow for 3 years.

According to customs statistics, in January 2008, 3 million 860 thousand pairs of shoes and boots exported to Sichuan, worth 31 million 600 thousand US dollars, increased by 36.4% and 82.1% respectively compared with the same period in 2007 (the same below). The export average price rose from 6.1 US dollars / double in 2007 to 8.2 US dollars / double, an increase of 33.5%, far higher than the average price of 3.2 US dollars / pairs in the same period.

1. The main characteristics of Sichuan shoes export are:

(1) general trade is the main trade and processing trade is subsidiary.

In January 2008, Sichuan's general trade export shoes and boots 2 million 620 thousand pairs, worth 23 million 460 thousand US dollars, increased by 11.4% and 71.9% respectively, accounting for 74.2% of the total value of exports, and 730 thousand pairs of processing trade exports, worth 7 million 910 thousand US dollars, respectively, increasing by 55.8% and 1.1 times respectively.

(two) Russia and the United States have become the top two export markets, and exports to the EU have declined significantly.

In January 2008, Sichuan exported 1 million 10 thousand pairs of shoes and shoes to Russia, 12 million 790 thousand US dollars, and the value increased 2.5 times respectively, accounting for 40.5% of the total value of exports. It has become the largest export market; 860 thousand pairs, 7 million 850 thousand U. S. dollars, and 1.1 times the value of export shoes and shoes for the United States; 500 thousand and 2 million 740 thousand U. S. exports to European Union shoes, respectively, 20% and 30%.

(three) the products are mainly made of plastic shoes and leather shoes, and the export of leather shoes is increasing rapidly.

In January 2008, Sichuan exported 1 million 530 thousand pairs of leather shoes, 19 million 170 thousand US dollars, the value increased by 1.3 times, the proportion of export volume was 39.7% and 60.7%, plastic shoes 1 million 850 thousand pairs, 10 million 780 thousand U. S. dollars, accounting for 47.9% and 34.1% of the value of exports respectively.

(four) private enterprises are the main force of export, and small and medium-sized export enterprises are the majority.

In January 2008, private enterprises exported shoes and boots 26 million 660 thousand US dollars, an increase of 93.5%, accounting for 84.4% of the total value of exports, and the average export price was 8.7 US dollars / double, an increase of 46.6%.

Among them, there are only 4 enterprises with an export volume of US $1 million, with an export volume of more than US $100 thousand, and 28 of the enterprises below US $1 million, accounting for 41.2% of the total number of export enterprises, with 19 Enterprises below US $100 thousand, accounting for 27.9% of the total number of export enterprises.

Two, the main factors affecting the export price of Sichuan shoes and the change of export market pattern are:

(1) the competitiveness of Sichuan's footwear industry continues to improve, providing a room for improvement in product prices.

In the process of "moving east shoes to the west" and the cluster of footwear industry in Sichuan, on the one hand, Sichuan enterprises are upgrading their product quality through independent research and development and brand building. They are gradually changing the embarrassing situation of "replacing workers and OEM" in the past. On the other hand, they vigorously develop marketing networks and directly sign with foreign importers, thus providing room for product prices to rise.

(two) EU trade barriers affect the export market structure.

In 2006, the EU imposed a 16.5% anti-dumping duty on Chinese footwear products, which basically suppressed the profits of importers. The export of Sichuan shoes to European Union suffered a cold spell, and the EU orders began to pfer to Russia, the United States and other countries. Russia and the United States became the top two markets for Sichuan shoes exports.

Three, recommendations for the export of Sichuan shoes:

(1) speed up the construction of independent brand.

At present, Sichuan shoe enterprises still lack the well-known brands at home and abroad, encourage enterprises to innovate independently, enhance their core competitiveness, and take the road of brand development is the only way for Sichuan shoe industry to become bigger and stronger.

(two) give full play to the market guiding role of trade associations and vigorously implement diversified market strategies.

Making full use of the macro grasp ability of trade associations to international market and trade policy, we should timely guide export enterprises to avoid the risk of trade friction, and at the same time, build more trading platforms for enterprises, help inland and latecomer Sichuan enterprises to expand international marketing channels, change over reliance on European and American markets for a long time, intensify their efforts in developing new markets such as South America, Australia and Africa, and promote the balanced production of enterprises by using the anti seasonal characteristics of the north and south hemispheres.