Legend Of The Legendary Nirvana Phoenix Nirvana

Sewing machines, cutting machines and so on, the machine sounded to the ear of the production Sonata, and the workers concentrated on the assembly line.

Here, from the blanking, brush to blanking, loading and so on, through dozens of processes, a pair of exquisite sneakers, such as snow white and other cartoon designs, are put into the boxes with printed English labels, and several meters high at the end of the pipeline, waiting for crossing the sea and exporting abroad.

This is a scene seen by reporters in Jiate shoe production workshop in Jieshou City.

"At present, all the products of the odd ant shoe industry are exported, mainly for WAL-MART and Disney brand names, and the production situation is very good and foreign orders are sufficient."

Wang Yudong, general manager of the company, told reporters that the export volume of Qi an in 2007 reached 60 million yuan, and that this year's business performance is expected to go up to a new level.

What we saw and heard in the odd company told us that the "wonderful and legendary" enterprise is experiencing a new development period after many shocks.

In 1986, Zhongyuan shoes industry Co., Ltd. was established in Jieshou and became the first joint venture in Anhui Province.

Zhongyuan shoes industry has imported advanced technology level production line from Taiwan, and was formally put into production the following year.

In the less than two years, the "Qi an" and "Jia an" brand high-grade sports shoes produced by the Zhongyuan shoe industry quickly spread red and became famous brand products. The annual output exceeded 400 thousand pairs, which was in short supply in China and exported to Canada, Spain, Singapore, Finland and other places.

On this basis, the two sides of the joint venture have invested more, expanded their factories and expanded their scale. Once the annual output exceeded 1 million pairs, they paid about 10000000 yuan in profits and taxes.

The success of Zhongyuan shoes company has contributed to the development of the head of the border and raised the popularity of Jieshou.

However, due to the subsequent failure in foreign investment, the Central Plains shoe company failed to recover. In addition, the Asian financial crisis in 1997 brought a major blow to the company's export business, which made the enterprise difficult.

In 1999, the Central Plains shoe industry was forced to stop production, and began to resume production after two years.

The situation of the shoe industry in Central Plains has attracted the attention of the Jieshou municipal government.

In 2004, at the beginning of the implementation of the enterprise reform, the Central Plains footwear industry entered the restructuring bankruptcy process under the coordination of all parties, and was auctioned by the Shanghai Youyuan cash in the same year.

By the end of 2007, the Central Plains shoe industry had completed bankruptcy procedures, and rushed into the market again.

After the operation of Shanghai's source, the production scale of the company began to expand year by year.

According to the data released by the head of the border area, in 2005, the company produced 800 thousand pairs of export sports shoes, and the output value reached about 30000000 yuan.

Wang Yudong told reporters that now, the odd company has more than 500 workers, and there are three supporting processing plants in the frontier, and export orders in hand are continuously.

Revitalization of the brand of "Qi an" brand has always been the direction of the efforts of Jieshou City and the management of Qi an.

During the Spring Festival this year, using the opportunity of migrant workers to return home, Qi an launched an advertisement to recruit 300 people. "This year we are going to expand the production line and strive to reach 4 million pairs of annual output and export value over 100 million yuan."

Wang Yudong said.

In addition, at the end of last year, the head of the border area issued a business plan for the shoe manufacturing project of the odd company, attracting foreign investment to build an industrial park with shoe research and development as the center, shoe material processing and molding processing as the main form, and the annual production of 30 million pairs of sports shoes, casual shoes and tourist shoes.

Reporters also learned that Jieshou City has abundant labor resources, labor-intensive industries are developing advantaged. In recent years, investment in shoes making, clothing manufacturing and other industries has yielded fruitful results, and many enterprises like Chiant are growing.