Development Status Of Shoe Industry In Chi Dian Town

There are more than 700 shoe making enterprises in Chi Dian Town, with an annual output of about 170 million pairs. The world and Anta have become the leading enterprises for shoemaking, and have led the vigorous development of more than 60 large scale enterprises and many shoe enterprises, such as Hendali, golden dace, name and Irwin. In 2007, the annual output value of the shoe industry in the whole town was 4 billion 785 million yuan, and the tax revenue amounted to about 80000000 yuan, accounting for 75% of the total industrial output value of the whole town. Sports shoes, tourist shoes, children's shoes and sandals were various, forming a more complete system of finished shoes.

34 enterprises in the town have obtained ISO9000 quality system certification. Among them, "Anta" has won the national well-known trademark title, the Chinese famous brand product and the product exemption certificate.

Large scale enterprises have spent huge amounts of money on introducing advanced equipment, carrying out technological pformation, establishing quality inspection rooms, conducting a number of tests on product quality, expanding market, strictly controlling product quality, taking the initiative to attack and seize business opportunities, and diversifying sales market has gradually formed.

The 21 enterprises in the town have established offices in 25 countries and regions, except for the domestic market, most of which are exported to Europe, America and Asia.

In order to improve the visibility of enterprises and products, enterprises adopt "create famous brand", "borrow famous brand" and actively participate in various exhibition competitions at home and abroad, so as to establish corporate image and achieve good economic and social benefits.

For example, Anta has formed a strategic partnership with the NBA rockets. "Yi Wang Qi" has invited sports stars as the spokesperson of the corporate image. Warburg, Conley and other companies have made good use of the famous international brand authorization to produce and sell, and have successfully won the brand benefit.