Eight Trends In The Development Of Leather Industry In China
After entering the 2008, the development of leather is more and more popular in the following aspects:
Rapid development of ecological leather
The development of eco leather. The concept of ecological leather includes the following 4 aspects: first, ecological leather does not pollute the environment in the manufacturing process. Second, it is harmless to process leather products. Third, the use of the process is harmless to the human body and does not pollute the environment. Fourth, it can be biodegraded, and the degradation products will not cause new pollution to the environment. In the production process, the leather industry will pay more attention to the application of cleaner production technology, which requires the development of green chemicals and pollution-free technology, and pay attention to reuse and recycling in the process.
High technology continues to introduce
Close to high and new technology. New technologies such as ultrasonic technology, electronic technology, microwave and high pressure technology have been applied to leather industry. Nano technology will also be applied to leather making process, which will also have great influence on leather design and manufacture. For example, sonic technology can make leather more uniform and can make the enzyme pferable, and also can reduce the waste of leather. Ultrasonic technology is easier to infiltrate into leather. Sichuan University has studied it in this area and has achieved initial success. The application of nanotechnology in leather will also be gradually expanded. In this regard, Sichuan University and Shaanxi University have discussed and achieved initial results, such as the development of nano tanning agents.
Continuous application of special leather
At present, the special effects in the market include wrinkles, chapped leather, rubbing leather, matting leather, pearlescent leather, fluorescent effect leather, pearl coloring effect leather, imitation old leather, crystal leather (imitation polishing), frosted leather, Lizard Leather, chameleon leather, suede leather and so on. The technology of textile industry and other industries, such as flower catching, flower binding, batik dyeing, tie dyeing, hollowing out, electronic carving and so on, has been pplanted into the leather industry. The production of special effects leather has also become a trend.
Sports and leisure are the main styles.
Sports become the main theme. Although there is no fixed formula for the popularity of shoes, but from the current trend of popularity, sports and leisure are the main styles, and the attitude of refusing to tie up makes more people willing to walk in every place easily. This year is the Olympic year. Sports will surely become the theme of this year. Under the influence of this environment, sports and leisure shoes will definitely lead the trend.
It is worth mentioning that at present, a combination of leather shoes and casual shoes is made of two kinds of manufacturing technology, which combines various advantages such as comfort, beauty and color of leather. Sports shoes advocate fashion avant-garde, sports and leisure style, as a product of market segmentation and product innovation, experts predict that it will become the next stage of fashion trends.
Seasonal sense tends to be blurred.
Through the performance of the market, it is found that the seasonal sense of footwear is increasingly limited. Although the market will launch different shoes according to different seasons, there are differences in color, fabric collocation, matching of materials, and the use of upper, but there is not much difference in style. Because of climate warming and other reasons, consumers usually pay attention to styles and ignore seasons when buying shoes. For example, high-heeled shoes and boots worn by women are still popular in spring and summer, especially in the south. In some places, anti season shoes are also favored by consumers.
Footwear consumption presents an uptrend
The trend of upgrading is more and more obvious. With the rapid development of China's economy and culture, as well as the maturity of the brand culture of leather industry, consumer's consumption of shoes also presents an uptrend. Nowadays, consumers pay more attention to the culture of consumer products. When purchasing shoes, they pay more attention to brand and cultural connotation. To a certain extent, consumption upgrading is a never-ending trend. With the continuous development of corporate brand culture, its influence on consumption has gradually increased, which in turn has promoted consumer awareness.
The consumption demand of children's shoes is changing. The market of children's shoes is one of the most potential markets in the shoemaking industry. It is also a relatively special industry in shoemaking industry. However, the proportion of children's footwear industry in the whole shoemaking industry is very small, and the phenomenon of brand loss is more serious. Building a strong brand has become a top priority for China's children's shoes industry.
The consumption of children's shoes by urban residents has been on the rise in recent years. With the further improvement of family income, the consumption demand of China's children's shoes market has shifted from the practicality of basic life to the pursuit of beautiful fashion. In some economically developed cities, the demand for children's clothing is becoming more and more fashionable and brand oriented.
Similar to other traditional processing products, China's footwear industry is still at the end of the industrial chain, and China lacks the control capability for the intermediate links of footwear distribution in the international market, and the establishment of the retail links network is still in its initial stage. The low added value of export products and low output value of unit energy consumption compel China's shoe making industry to adjust its structure and change its original trade growth mode, thus winning the competition. |
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