Chinese Shoe Companies Urgently Need To Accelerate The Development Of New Markets

According to customs statistics, from 1 to May this year, 3 billion 390 million pairs of export shoes in China decreased by 3.6%% compared with the same period last year, and the average export price was $3 / double, rising by 15.8%%.

According to the insiders, the export volume of China's shoes is low, and the export price rises largely by the adjustment of the export tax rebate rate, the appreciation of the renminbi, the decline in the number of production enterprises, the subprime mortgage crisis in the United States, and trade barriers.

In May, China's export shoes 690 million pairs, a year-on-year decline of 4.9%%, a decline of 7.1%%, the average export price reached 3.2 U.S. dollars / double, an increase of 22.8%% over the same period, the average price is close to the highest level since January last year.

From the point of view of exports, exports to the US have declined and exports to the EU have increased significantly.

From 1 to May this year, our country exported 880 million pairs of shoes to the United States, down by 4.5%%, accounting for 26%% of the total export volume of China's shoes in the same period, and 640 million pairs of EU export shoes, an increase of 6.8%%, accounting for 18.9%%.

According to customs analysis, the decline of China's shoe exports this year from 1 to May is mainly affected by the following four factors:

First, the export tax rebate rate adjustment policy and RMB appreciation.

The profit margins of shoemaking enterprises themselves are relatively low. Since July 1, 2007, the state has reduced the export tax rebate rate of footwear products by 2 percentage points, coupled with the continued appreciation of the renminbi, the reduction of export tax rebate rate and the impact of exchange rate, further increasing the operating pressure of enterprises.

Two, the number of footwear production and export enterprises has declined significantly.

With the increasingly serious environment of foreign trade, the pressure of production and operation of shoe enterprises has increased, and some enterprises have been out of the export ranks.

In particular, small and medium-sized private enterprises, due to the small scale of production, the weak digestion of rising costs, and the decline in orders led to the gradual withdrawal from the field of foreign trade.

Three is affected by the subprime mortgage crisis in the United States.

The United States has always been the main market for domestic shoe exports, but since the outbreak of the subprime mortgage crisis in March last year, the US consumer index has slipped.

Affected by this, exports to the United States correspondingly slowed down.

Four, it is subject to foreign trade barriers such as anti-dumping.

In October 7, 2006, the EU imposed anti-dumping sanctions against Chinese leather shoes and imposed a two-year anti-dumping duty on 16.5%% originating in China's leather shoes.

At the same time, Pakistan, Peru, Venezuela, Canada and other countries have also taken anti-dumping measures on China's footwear products.

Analysts suggested that the role of footwear industry associations should be played to guide enterprises to increase R & D investment in quality and design, enhance product grades and improve the profitability of products, enhance innovation awareness, increase the creation of private brands, enhance brand international awareness, strive to develop new markets, and focus on domestic market sales, and resolve export risks.