Home Textile Exhibition Industry: Increasing The Fashion Of Products And Stimulating The New Market Demand

In 2007, the output value of the whole home textile industry reached 790 billion yuan, of which 80% was to meet the domestic market.

As the concept of "home textiles" is fully understood and accepted by China's home textile industry, with the popularity of home textile industry and home textile exhibition launched, and design competition increasing the fashion work of home textile products for the industry and enterprises, the fashion of Chinese textile products is gradually increasing, which will stimulate more market demand.

Yang Zhaohua, vice chairman of the textile industry association of China Council for trade promotion and vice chairman of the China Textile Industry Association, said in an interview with reporters that the Chinese textile industry association will seize the favorable opportunity for this year's domestic textile industry to face a severe external development environment and enterprises need to change and innovate. Through the framework of the research, popularization and distribution system of the popular trend, introducing the market-oriented operation into the home textile design competition and other measures, it will guide the home textile industry to inject more fashion industry elements, and create more consumer demand by leading the consumer's consumption mode, thus playing an active role in promoting the upgrading of domestic consumption.

　　加大創新滿足消費新需求

China's consumer price index increased by 4.8% on average in 2007, but clothing products decreased by 0.6% compared with 2006.

In April this year, China's consumer price level rose 8.5% year-on-year, but clothing prices fell by 1.4% over the same period last year.

According to Yang Zhaohua, the decline in textile and clothing prices in the context of the overall rising price index indicates that there is a problem in the product mix of textile and clothing, or the volume growth is the main reason. The quality and innovation do not meet the new demand of consumers' daily growth, which has raised higher requirements and challenges for the home textile industry.

Home textile is a livelihood industry closely related to people's life. Home textile enterprises can create a way of life to guide consumption and stimulate domestic demand.

For example, through the popularization of knowledge such as the selection and use of towels and so on, we can guide people to correct the way of towel consumption, so that we can make the present multi person napkin, napkin, napkin, and worn out consumption mode become a scientific consumption formula of towel dedicated person, one person multiple napkin, and regular replacement, thus increasing the market demand for towels.

By guiding consumers to make home textile products as interior soft decoration, we can create a consumption pattern of bedding, curtains, furniture, cupboards, and sanitary products, which can be used in accordance with environmental changes. This will greatly increase the market demand of home textiles.

Through the creativity of home textile enterprises and home textile industry, more home textile products that suit individual needs can be launched, which can stimulate new market demands, bring comfort and convenience to people's lives, and bring business opportunities to enterprises, bringing new impetus to the development of the industry.

Only saturated products do not have saturated markets.

Yang Zhaohua believes that in China's home textile industry facing huge export pressure this year and the domestic market has huge potential demand, home textile enterprises adjust product development and marketing strategy is very important.

Home textile enterprises should try every possible means to provide high-quality and suitable products and services for consumers, so as to win the favor of domestic consumers and contribute more to expanding domestic demand.

Leading consumption with fashion trends

People who have attended Frankfurt, Paris, Milan or Belgium's clothing and home fairs have such experience. Some color matching and flower shape handling techniques appearing in exhibitions will soon be reflected in street windows or supermarkets.

"Suddenly, like a spring breeze, thousands of trees and pear blossoms", the trend of the exhibition can quickly cover all aspects of society and form a kind of understanding and understanding of new life. In a sense, it can be said to be a fashion pursuit.

As the largest home textile exhibition in Asia, playing the role of China's home textile industry weathervane industry brand exhibition, China home textile exhibition should play the role of the same fashion birthplace of international exhibition. Yang Zhaohua believes that this is the responsibility and mission of home textile industry association and home textile exhibition.

In order to undertake this mission, the domestic textile fashion trend was first launched at the last home textile exhibition.

Although this is a landmark work, it has not played its due role since the launch last year. It is a matter of working ahead of the enterprise, and it also has something to do with the lack of publicity and promotion.

This year, the China Home Textile Association has made great improvements in the work of fashion trends, and has established a research system for the trend. In addition, the promotion system and distribution system are being constructed.

According to Yang Zhaohua, the publication of this trend is different from the past. In many links, enterprise participation is widely introduced. The purpose is to let the popular trend of the trade associations become the popular weathervane that Chinese home textile enterprises are concerned about, and then become the popular trend that enterprises follow widely.

When the home textile association of China released the fashion trend at the home textile exhibition in Shanghai, a large number of enterprises that actively participated in the trend research and promotion were able to launch products that were consistent with the fashion trend, and pushed the products to buyers through the exhibition, and then pushed towards the consumer terminals, so that the trend of the fashion changed from the abstract concept to the fresh products in the display windows, so as to really let the home textile exhibition play a historical task of leading the consumption trend and expanding the consumption demand.

Yang Zhaohua is confident that the home textile show will play this role in the future.