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Worries Of Chinese Textile And Apparel Exporters: Missing Spanish Customers
When New Century Financial, the second largest subprime mortgage lender in the United States, declared bankruptcy on March 13, 2007, no one expected that it would bring joy to tens of thousands of white-collar women in China in 16 months, and to torture Chinese clothing exporters.
At the end of June, many European based clothing brands were entering the discount period in Beijing and Shanghai. 20 percent off, 50 percent off, or even 70 percent off of the price tags in the street and shopping center's brand stores were everywhere, so that the women of the office workers were caught up in the big bags and small bags.
In previous years, these brand stores only started selling 50 percent off in China in August each year - the discount period was two months ahead of schedule.
Correspondingly, traders in the Pearl River and Yangtze River Delta businesses began to suffer. After the issuance of valuable goods, they could no longer hear the voice of European clothing customers from the phone.
Under the sweeping storm of subprime lending, European customers who are always welcomed by Chinese exporters with good reputation and relatively reasonable offer are increasingly becoming new makers of trade risks.
Tormented "Spanish phone"
"One of my Spanish clients has worked together for two or three years and has had good communication, but since July, I suddenly can't find him. I can't send an email or call." Wang Hao, a salesman of a foreign trade company in Zhejiang, said. Previously, customers had placed an order for bathroom glass and asked for the August cabinet to be sent to Spain. Because the two sides had a very pleasant cooperation, Wang Hao did not insist on allowing customers to pay in advance, but directly contacted the familiar factory production.
Now that the goods are almost ready, the customer is missing.
"When the 102 Canton Fair was held last year, our clothing company met a Spanish customer. By the end of the year, the customer had placed an order, with 25 different styles. The total value was $52000, and the initial payment was 17300 dollars. Around April of this year, all the goods were left, and the balance was still 33000 dollars. But until now, the customer still didn't pay. I was very anxious to die. I gave him a call these days, but the phone was always connected, but there was always no answer. Let's help me figure out a way! " A salesperson looks like a netizen asking for help on the Internet "Jiangsu foreign trade community".
Recently, in some foreign trade professional forums in China, "Spanish customers" suddenly became a popular discussion key word. Many people have found that some customers will suddenly disappear no matter whether the goods have arrived at the port or the order is still under negotiation.
The depressed salesmen had to comfort each other.
"There is no need to rush. Spain has very good control over the capital and has a very good grasp of the financing. They will be able to figure out the time well and drag it to you at the last minute. Don't worry too much."
"7 and August is a traditional holiday in Europe. Maybe customers are going to the seaside for somewhere to go on vacation."
But the fact is likely that it is far from romantic. France's credit insurance and credit management agency said that according to their statistics, Spain's trade arrears increased by 66% since January 2008, half of which came from the construction industry.
"We are now selling foreign trade wholesale Chinese businessmen are on sale, otherwise they can not sell." A staff member of the Chinese Chamber of Commerce in Spain told the reporter on the telephone that retailers' willingness to continue to purchase was not enthusiastic.
Domino's dominoes are still falling, according to the customers of the company. In Spain's neighboring Portugal, the delay in payments has increased by two times. In Scandinavian Denmark, corporate bankruptcies rose by 25% since the beginning of the year.
June, the early discount.
It is not only exporters but also those who are enthusiastic about shopping.
In the past month, it has been like a paradise for Kate, keen to buy foreign brands. At the beginning of June, Beijing was still wet for 50 percent off days. It did not enter the summer completely. She received many E-mail invitations for online shopping discounts from overseas famous brand clothes. They were new products that were not released in 2008, and the discounts ranged from 50 percent off to 20 percent off. "Not only is the goods whole, new, but also strong." Kate said, "the feeling of Christmas with the biggest discount every year is almost the same."
"June promotion", the domestic shopping websites almost produced such slogans at the same time, a wide range of discount products including brand-name leather bags, clothing, shoes and hats, cosmetics. The reason why "June" is emphasized is that the mid year discount season, which is customary for women to explode the nature of shopaholic, began in July for many years.
At the end of June, a large number of international chain brands which had been accustomed to selling in China in August began to enter the discount period in the shopping malls of Beijing and Shanghai at the same time. Some shopping malls clearly played the banner of "synchronized Europe".
"This year's clothing enterprises in Europe will have a discount of two months ahead of schedule," Cao Xinyu, vice president of the China Textiles Import and Export Chamber of Commerce, said. The general knowledge of the clothing industry is that 5-8 months are the peak season for clothing sales in a year, and because of the strict standard of discount season in Europe, the general clothing discount will appear in January and July. In the summer of 5-6 months after the sale of clothing and sales are booming, discounts are not available for retailers.
"Early discount can only explain that the current sales are not good, and retailers feel pressure on funds, eager to return the funds." Cao Xinyu said.
European brand store nightmare
Cao Xinyu's view was supported by European statistical data.
According to the data released by the European Bureau of statistics, the inflation rate in Europe has risen to 4% in June, setting the highest level since the euro came out in 1999, far higher than the 2% medium-term target set by the European Central Bank.
Even among the most important economies, the inflation rate in Britain, France and Italy is close to or 4%, except Spain's inflation rate is barely 3.3%. Spain's inflation is 5%.
In the case of high oil prices and high inflation, the possibility of economic recession has become a hot topic in the European Union. Even the supporters of the EU monetary policy enthusiasts have to admit that the shadow of the subprime crisis has enveloped Europe.
Like the United States, the first thing to feel the cold is the real estate industry. In Spain, housing sales fell 28% in the first quarter of this year, and house prices also showed their first fall in 10 years. A report by Deutsche Bank predicts that local housing prices will fall by 20% before 2011. Of the 420 thousand Spaniards registered in the past year, 1/3 came from the construction industry.
In July 21st, Oliver Wyman and Intrum Justitia, one of Europe's largest credit management groups, jointly issued a research report, indicating that the European banking sector will lose 34 billion 700 million euros in consumer credit and mortgage loans this year, with a total loss of 120 billion euros in the next three years, of which the losses in Britain, Spain and Ireland are particularly heavy.
After the real estate industry, the retail industry was hit. The Marks & Spencer, a famous British department store retailer, announced that its sales in the second quarter were 5.3% lower than that in the first quarter. The company believes that this is because the market's consumption power has declined and the situation may deteriorate further. At present, Britain's consumer confidence index is at its lowest level in 18 years, and the wholesale confidence index has dropped to its lowest level in 26 years.
European retailers, who are deep in mud and feet, are using the strategy of "delaying the sale of stocks" to clear up inventory and speed up capital turnover. Many of these suppliers are from China.
"The problem may exceed everybody's estimate".
In China's foreign trade companies, European customers are famous for their high quality, good reputation and "little bargaining power". They are excellent customers that many export companies strive to develop and have always trusted. At the same time, as the euro continues to appreciate the renminbi, many companies open up to European customers, so that they can wait until the goods arrive at the port and then pay the goods.
They did not expect this approach to increase trade risk now.
Since 2007, the US has been strengthened as the first export market of China after the impact of the subprime crisis and the slowdown in consumption. According to Chinese customs statistics, in the 1-5 month of this year, China exported $112 billion 360 million to the EU, an increase of 27.4%. Even in the first 6 months of this year, the value of the renminbi appreciated by 6.42% against the US dollar and 1.56% against the euro, which is still a good figure in the general downturn of foreign trade this year, much higher than the 22.9% growth of China's total exports.
But now, this huge market which has been supporting the development of China's foreign trade is likely to cover the shadow of the subprime crisis immediately.
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