Price Disputes Among Major Brands Of Home Textiles Form The Best Time To Join.
With the promotion of housing reform policy in recent years, the annual consumption of home decoration reaches 500 billion yuan, of which the cost of household textiles replacement and purchase is about 25%, up to about 100000000000 yuan.
According to statistics, the purchase of new houses per square meter for indoor textiles consumption is 80 yuan -120 yuan, in Beijing, Shanghai, Guangzhou and other cities, this figure is as high as 120 yuan -200 yuan.
For home textile enterprises' brands and franchisees, the home textile industry is a "newborn" with unlimited possibilities. After all, there is no monopoly in the domestic textile market.
In addition, home textile shops attract the attention of many franchisees due to their low investment, low risk and stable operation.
2006 can be said to be the year of competition in the home textile industry. Domestic and foreign giants have been racing to seize the favorable conditions of the home textile industry and show their strong side.
The "price dispute" is the form of struggle between the many "home school" of home textiles. For the home textile brand franchisees, "price disputes" mean that the major brands will lower their investment threshold, but brand development and the stability of the supply source will also become a problem for them.
Because of the different degree of regional culture and economic development, the home textile market also shows different characteristics.
The southeast coastal economy is more developed, and the demand for high-grade products is much more.
For some small and medium-sized cities, the market has limited capacity for the exclusive stores of home textile products. Therefore, it is an important period for franchised stores to accelerate development and expansion and seize the leading edge.
However, it must be noted that investors should be psychologically prepared. At present, the franchise mode favored by home textile brands requires large capital investment.
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