Shoe Maker XTEP Became Designated Clothing Sponsor For Xiamen International Marathon In 09-13

Although the Xiamen International Marathon race has only been held for the six time, it has become an internationally famous first-class sports event.

In 2008, the Xiamen international marathon was awarded the "IAAF 2008 gold medal competition" by IAAF highway running Committee, so its brand height and influence are increasingly expanding.

As one of the most successful competitions in the domestic market, the Xiamen International Marathon, which is a young and mature sports brand, is being sought and favored by many businessmen.

Clothing and related sports equipment, one of the most important sponsorship projects, has been the concern of many sporting goods companies. Many companies hope to become the "sponsor of the Xiamen International Marathon only designated sports equipment".

To ensure the pparency and impartiality of competition, the Xiamen International Marathon market development department has reported to the Marathon Organizing Committee for many times. After many consultations, it finally decided to choose the sports equipment sponsor of the Xiamen International Marathon for 2009-2013 years in the form of "competitive negotiation".

At the tender meeting held today, a number of famous sporting goods companies such as XTEP (China) Co., Ltd. participated actively in bidding.

Through intense, serious and fair public bidding, XTEP finally won the "2009-2013 year Xiamen international marathon's only designated sports equipment sponsor" award with strong corporate strength, unique brand charm, high brand influence and deep sports enthusiasm.

In the next 5 years, the sports equipment of the Xiamen international marathon will be provided by XTEP. XTEP will also have all rights in the "Xiamen international marathon's only designated sports equipment sponsor" within the time limit stipulated in the contract.

Ye Qi, the XTEP bid representative and XTEP vice president of the Xiamen International Marathon race, is unable to conceal her excitement and joy.

He said at a news conference that the Xiamen International Marathon is XTEP's second hand in hand with the Xi'an marathon, Yangzhou International Marathon, and the new marathon.

Why are we so keen on marathon events?

Ye Qi said, because this is consistent with the brand concept that XTEP brand has always emphasized "unusual sports".

The Xiamen International Marathon project is a highway running marathon race. It is a professional running event and an event free from venue constraints. It can not only reflect the professional level of the athletes, but also reflect the characteristics of the host city.

XTEP has great interest and confidence in participating in such competitions.

Moreover, the Xiamen international marathon event is of high rank, influence and wide audience, which is the main reason for attracting brands such as XTEP.

At the same time, XTEP, as an advocate and supporter of the national fitness campaign, has always devoted great enthusiasm to the healthy running of the whole nation. It has made it a sacred mission to "support the sports industry and contribute to the continuous and vigorous development of China's sports industry".

It is believed that XTEP will promote the vigorous development of Marathon sports and the wide spread of sports spirit so as to achieve the double harvest of Marathon sports brand and its brand value.