Zhangjiajie Forest Wants To Create Tujia Cloth Shoes Brand
Zhangjiajie forest flower Tujia shoe factory was registered in the industrial and commercial bureau in July 2006. It is an enterprise integrating R & D, production and sale of a series of Tujia cloth shoes. It mainly collects, collects and develops the traditional handicraft cloth shoes technology of Xiangxi Tujia ethnic minority, and on the basis of it, develops natural plant health care cloth shoes and tourist mountaineering cloth shoes with the unique natural idle plant resources loofah and brown as raw materials.
The forest flower Tujia shoes adopt the new material Zhangjiajie local unique Brown clothing and the old towel gourd's delicate wear-resistant Luffa Luffa, because the brown and Luffa Luffa are light, tough and elastic, the natural medicine ingredients contain good antibacterial effect, plus its good air permeability and moisture conductivity, can timely improve the wet and hot environment inside the shoes, effectively inhibit the growth of bacteria, keep the plantar dry and clean, and achieve the purpose of preventing foot odor, foot wetness and beriberi for a long time, and wear soft, comfortable, easy to eliminate foot fatigue.
The product was warmly welcomed by consumers as soon as it was put on the market.
There are 300 employees in the Tujia shoe industry of the forest, including 30 employees in the factory, 1 / 3 of the disabled employees, and 270 staff of the base.
The production area is 2000 square meters, and there are two bases: one is the production base of brown clothing and towel gourd, and the other two is the sole base of handmade Naboo shoes.
There are three production lines of Tujia cloth shoes: one is Tujia handmade cloth shoes series production line, the two is the tourism mountaineering cloth shoes series production line, three is the Tujia health care children's cloth shoes production line.
At present, the forest flower Tujia shoes have been listed by the municipal government as one of the major construction projects of Zhangjiajie tourism commodity industrial cluster. The total investment of the project is 50 million yuan. By 2010, it will be built as the hometown of Hunan Tujia insoles, the hometown of Hunan Tujia cloth shoes, and will become the hometown of Chinese Tujia cloth shoes and insoles by 2020.
According to market demand, the factory intends to plan annual production of hand-made Tujia cloth shoes (thousand layers) 100 thousand pairs, 200 thousand pairs of health care cloth shoes, 4 million 700 thousand pairs of tourist mountaineering cloth shoes, 100 thousand pairs of children's shoes, 100 thousand pairs of leisure health slippers, 100 thousand pairs of brown clothes, towel gourd shoe pads, 500 thousand pairs of Tujia embroidered insoles.
Establish and improve three bases: the first is the hand-made shoe base, the two is the towel gourd planting base, and the three is the brown garment processing base. It can solve the employment of rural women with a relatively large age (40 to 70 years old) of 1000 or more people, and try to absorb the employment of the disabled, and strive to build the forest flower and Tujia footwear industry into a welfare tourism industry with national characteristics within three years. With three to five years, the city's Tujia cloth shoes production base will be built into the hometown of Hunan's Tujia handmade cloth shoes, and will be built into the hometown of Tujia handmade cloth shoes in China from five to ten years.
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