Liu Xiang Is Always Champion.

Liu Xiang will start running in the Olympic Games from next Monday, and a well-known shoe company in China will start the advertising marketing plan of Liu Xiang, which cost billions of yuan, and bought the important advertising period of CCTV and local satellite TV from August 21st to August 27th.

If Liu Xiang wins, he will use the advertising word "2008, look at China's footsteps"; if he fails to do so, the slogan will become "footsteps never stop, and dreams still exist in your heart, and you will always be champions."

In the eyes of businessmen, no matter how they behave, Liu Xiang is a big customer.

China shoes King: Liu Xiang is always champion.

It's hard to imagine that in 2003, Liu Xiang's endorsement fee for Coca-Cola was only 350 thousand yuan. It was the gold medal in the men's 110 meter hurdles of the Athens Olympic Games, which made Liu Xiang's worth soar rapidly. Liu Xiang ranked among the millions of superstars with his world record of "12 seconds 88".

Liu Xiang's current endorsement unit price has reached 15 million yuan, 5 times 40 years ago.

Figures released by Forbes show that in 2004, Liu Xiang earned 23 million yuan and rose to 58 million yuan in 2006.

In July this year, US Dow Jones announced the latest business value list of athletes. Liu Xiang ranked fourth among non American athletes.

Data from CCTV market research show that Liu Xiang was the most famous celebrity brand in China in 2007, including 14 brands including Amway Nutrilite, VISA, Erie, Nike, Bank of communications, Lenovo, China Post and China Mobile.

In the August 18th men's 110 meter hurdle race, Liu Xiang will also be wearing Nike hurdle spikes for his special design and development. Liu Xiang won an advertising sponsorship contract of about 4 million yuan, with a billion yuan in the years.

In November 22, 2007, "Asian flying man" Liu Xiang formally held the shoes of a Chinese footwear company as an Olympic ambassador of a shoe-making enterprise and became the special ambassador of the shoemaking enterprise's dream action.

Liu Xiang signed the shoe-making enterprise without any warning in advance, but the news that "the leather shoes boss spent 100 million yuan to start the Olympic high-end marketing market" was interrupted.

The latest news is that Liu Xiang will start the Olympic Games from next Monday, and the shoemaking enterprise has bought the high-density broadcast of CCTV and local satellite TV from August 21st to August 27th. With the help of Liu Xiang, the marketing method is: if Liu Xiang wins, he will use the slogan "2008, look at the footsteps of China"; if he fails to do so, the slogan will become "footsteps have not stopped, there is still a dream in your heart, you are the champion forever".

Tian Guan Center: high price is hard to buy first class endorsement.

As for Liu Xiang's current commercial endorsement, Wang Dawei, deputy director of the track and field management center, said that at present, he has 5 commercial endorsements at the first level, and it is already full. "The level of endorsement that we originally set for Liu Xiang was 5, so now there are businessmen who have more money and no chance to sign a level endorsement."

At present, Liu Xiang has 3 to 4 level two endorsement companies.

It is estimated that the price of Liu Xiang's endorsement at the first level is 10 million yuan -1200 yuan per year, and the price of the two level endorsement is about 6 million yuan per year.

Liu Xiang's overall business development is divided into three levels.

Liu Xiang's return to the first class merchants is to attend two activities, specially shoot an advertisement; two level does not attend the activity, does not receive the special photography studio and the place to shoot the advertisement, may take the picture in the training or after training; the three level can only use the existing picture as the advertisement promotion.

Is Liu Xiang a good financial manager?

Liu Xiang jokes that he is not an expert in finance.

He said, "I am busy with competition and training all day.

I made money for my parents, and they didn't invest in high-risk stocks, they just bought some funds.

Revenue: this year's revenue will be billions of dollars.

Liu Xiang's monthly salary is only around 1200 yuan, and the training subsidy for the national team is 1000 yuan per month.

Although wages are few, Liu Xiang has become the highest paid Olympic champion in China without any suspense.

Since winning the gold medal at the 2004 Athens Olympic Games, Liu Xiang has risen by more than 100% a year.

From the 2006 Forbes celebrity list in -2008, Liu Xiang earned 26 million yuan in 2006 and 58 million yuan in 2007, which will rise to 163 million yuan in 2008.

Liu Xiang's current commercial development is responsible for the national track and field management center.

According to the advertising revenue distribution policy of the State General Administration of sports, athletes accounted for 50%, coaches accounted for 15%, and local sports bureaus accounted for 20% of the athletes and 15% of the China Sports Association.

Assuming that Liu Xiang's advertising revenue in 2008 was 160 million yuan, the pre tax portion of his income was 80 million yuan and 55 million yuan after tax.

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Forecast: 30 year old will accumulate 600 million assets

Rough statistics show that the total assets of Liu Xiang since 2004 Athens Olympic Games are 100 million yuan.

The golden age of sprinter is before the age of 30, and after 30 years of age, with the decline of body function, sports performance will not be maintained at a high level.

Liu Xiang, 25, reckon that his peak period will last 5 years or so.

Liu Xiang's annual income will keep 20% growth before he is 30 years old.

At the age of 30, Liu Xiang could accumulate more than 600 million yuan in total assets.

An insurance company has assessed Liu Xiang's legs for 13 million 500 thousand dollars (94 million 365 thousand yuan).

As early as 2007, Liu Xiang was interested in providing insurance for both legs. However, there is no insurance company in China that can handle only one part of the insurance business.

Comprehensive newspaper and international financial daily

Liu Xiang income and loss Statement 2008 (unit: yuan)

Amount of income item expenditure amount of project

Wage income 26400 tax expenditure 25500000

Competition bonus 3000000

Advertising revenue 80000000

Total revenue 83026400 total expenditure 25500000

Net savings 57526400

"Flying man" mansion value 14 million 500 thousand awarded Cadillac

Liu Xiang flew secretly to buy a villa in Xiang Di mansion, located in Putuo District, Shanghai.

Located in the center of Putuo District Changzheng new town, Xiang Di mansion is a 300 thousand square meter Park waterscape community consisting of conjoined villas, independent villas and all decorated small high-rise buildings.

While Liu Xiang bought in the district is an independent villa built earlier, it has been renovated.

Despite the fact that the actual purchase price and whether the developer can give preferential treatment to the celebrity effect is not known. But on a famous real estate website, a villa named "building year 2004, building area of 439 square meters, 6 rooms, 3 hall, 4 Wei, and not yet renovated" villa has been priced at 14 million 500 thousand yuan, and the average price is 33030 yuan / square meter.

Liu Xiang is different from other international giants. He doesn't like to have property in metropolis of different countries.

Liu Xiang's 3 home addresses are not only in the same city, but also in the same area, Putuo District, Shanghai.

Liu Xiang had already owned the property of Putuo District Hai Yuan and Su Chun Xiao Yuan, and he had a deep feeling about Putuo District in Shanghai.

Liu Xiang entered the elementary school of Guan Nong Sin Village in Putuo District, Shanghai at the age of 7. After entering school for one month, he was recruited into the track and field team.

At the age of 10, he entered the Putuo District youth sports school and became formally attached to sports.

In the 2007 World Athletics Championships in Osaka, Japan, Liu Xiang won the gold medal at 12 seconds 95 in the men's 110 meter hurdle race.

On the same day, Liu Xiang officially became the spokesman for Shanghai General Motors Co's high-end brand "Cadillac CTS", with the endorsement fee of up to 15 million yuan.

In addition, Liu Xiang also got a luxury sports car Cadillac CTS.