Seamless Knitting Machine -- The Battle For Global Competition

Seamless knitwear is a new type of special molding equipment seamless knitted machine production of disposable fabric, can be made underwear, swimsuit, sportswear and other categories.

Statistics show that in 2005, seamless knitting and traditional knitting accounted for 40% and 60% of the global knitted underwear market respectively.

In recent years, as the world's textile layout has shifted to Asia and China, more and more enterprises in China are engaged in the production of seamless knitwear. Whether domestic or foreign trade processing, the market of seamless garments in China has great potential.

The hot selling of seamless garments has directly stimulated the competition between domestic and foreign seamless knitting machine operators to enter the white hot stage.

　　最早的和最好的

The world's first seamless knitting machine was developed by Italy Sheng Ge in 1984. When Sheng GE company was the world's main manufacturer of seamless knitting equipment, it once formed a situation of dual hegemony with Saint Anthony. However, since 1997, the market share of Sheng GE has lagged far behind the company.

In July 2004, Sheng GE announced that it joined the Italy ronet group, which is located in Saint - Tony's company. With the help of the group's overall resources, the sales of the song seamless knitting machine has improved slightly.

In the field of seamless knitting machines in the world, Italy San Dong Ni company is unmanned and unknown.

So far, the whole series of seamless machinery of Saint Anthony has 18 types of machines, from the SM4 series single sided josier knitting machine series, which is relatively simple in function, to the SM8 type single side Josie knitting machine series and SM9 double-sided josier knitting machine series, including the widely used SM8-C.F, SM8-V.E, SM8-TOP2 and other models, with a diameter of 11 inches -17 inches, and the needle type also includes a large scope of 9G~32G.

　　“最好的”經營秘訣

It should be said that the success of Saint Anthony depended on their possession of the best technicians in the world and the strongest scientific research force, which ensured that the customers could provide quality products and timely launch appropriate models according to market demands and changes.

A set of data shows: in 1988, the first seamless knitting machine of Saint Anthony appeared on the market, so far it sold about 20 thousand units, accounting for 90% of the world share of seamless knitting machines, with sales surging 13000 in the past five or six years.

These equipments are mainly used for the production of women's underwear, accounting for 46%, 23% of other sportswear and 21% of men's underwear.

It can be said that Saint Anthony is in a monopoly position in the industry.

Reporters learned from the feedback from many domestic knitting enterprises that the absolute advantage of Saint Anthony lies in its perfect sales + service system.

With the strategy of global sales, Saint Anthony set up several large agents according to the trend of textile distribution in the world, and provided different products according to the development of different regions.

The company headquarters gives full support to the agents, and the sales representatives stationed in the company help agents develop the market.

San Tony will sponsor a product launch conference in Italy every year.

Over the years, with the rise of China's seamless industry represented by Yiwu, the sales focus of Saint Anthony began to shift to China.

Hongkong Zhongda Industrial Co., Ltd. becomes the general agent of Saint Anthony in China.

Zhongda company not only participates in all the knitting exhibition fairs in China, but also shows its products and offers trial to customers free of charge, and is in close contact with customers in the most direct way.

In order to facilitate domestic users to buy and reduce costs, Saint Anthony set up production plants in Shanghai, China last year to assemble models designed specifically for the Chinese market: MF8-CHN and SM8-TOPl MP. Now the equipment is offline.

While providing equipment, Saint Anthony also gives customers full support in style design.

Not only free to train users, but also set up a seamless product development center with Zhongda company and Shanghai three gun group to solve customer's worries and share resources.

Saint - Tony's "equipment problems in 24 hours in place to exclude" commitment, is also an important factor in the use of knitting enterprises.

　　多元化的市場爭奪

Although the market share of Saint - Tony seamless knitting machine is very large, but in the face of China and the world's huge market potential space, still attracts many domestic and foreign equipment manufacturers to share a cup of soup.

Japan's concavo convex company, Germany's max, and China's Taiwan Europe Dawei company have launched their own seamless knitting machines. Some of them are visible in this year's exhibitions.

What about domestic enterprises? There is a gap between technology and capital, and they want to work hard with enterprises like Saint Anthony.

But in view of the lower end market demand, there are also some enterprises in China, such as Shanghai yam Sen Machinery Co., Ltd. and Shanghai Shun Tian company.

They chose a suitable development mode: first imitation, then independent innovation; first turn the equipment, then performance stability and progress.

A complete seamless knitting machine basically has ready suppliers for its syringe, knitting needles, yarn entry equipment and electrical parts. It is OK to choose the right specifications for integration. The key is the control part of the machine, and the most important part of it is the automatic start and needle locking function.

At present, it is difficult for domestic companies to achieve this. They are currently producing and supplying simple models with no function of locking. Therefore, the price is much cheaper. (the price of a saint - ton machine is around 500 thousand yuan, while domestic equipment is about 100000 yuan).

Because the other functions of the equipment, such as electronic jacquard, are basically no difference, the price advantage is welcomed by some enterprises in China. In recent exhibitions, reporters also felt this phenomenon.

However, the company has responded quite rapidly, and has launched a similar model, MF8 CHN, at the fastest speed. The company has realized localization and scale, and its price is close to that of the domestic model, even cheaper.