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End Brand Sports Service Launched In China

2008/10/22 0:00:00 160

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At the same time, when shoe companies have launched various marketing methods, how to take an unusual road of development is the focus of attention of many enterprises.

Recently, en Dong sporting goods (China) Co., Ltd. has launched a new marketing model to launch the after sale terminal service system in the sporting goods industry. It is understood that this is the first shoe company to launch a terminal after-sales service system in China.

He hopes to focus on service and get a way out of the brand.

Brand value added by after-sales service

"Today's society is changeable, spokesperson or sports marketing and other models are easy to imitate and easy to be forgotten by consumers, so we need to take the road that others have not gone through and do things different from others."

Liu Jianwei, manager of Planning Department of entun company, told reporters in the world shoe net that faced with fierce competition, only by providing real services to consumers can they communicate with consumers in depth and cultivate loyal customers.

The relevant people also pointed out that after sales service itself is an extension service on the basis of quality, and is a means of brand value increment, while the sports shoes brand promotes after-sales service, not only to win the recognition of consumers, but also to increase the brand reputation.

According to Liu Jianwei, the company's overall planning for terminal service system has been completed at the end of 07.

Since then, the company has commissioned a research and Development Institute in Guangdong to develop a shoe washing machine according to its own development.

In Liu Jianwei's view, after sale shoe cleaning service can not only prove that the shoes of the company are of good quality, create brand image, but also seek the two consumption demands through strengthening after-sales service.

Unlike other professional shoe washing institutions, the service provided to customers is free of charge.

At the beginning of the implementation of after-sales service, the east store will also help guests to wash other brands of sports shoes, use shoes to attract other brands of consumers to the East, to expand brand influence, but also to promote consumption.

It is understood that he has put the after-sales service on the market in Shandong and began to pilot it. At present, the market reaction is very good. It is expected to be promoted at the end of the year.

In addition, Liu Jianwei also said that in order to further improve customer service, the company will cooperate with various stylistic clubs to promote cross-border cooperation and achieve a win-win situation.

According to the introduction, after implementing this cooperation, the members and members of the club can enjoy each other's members' benefits.

Liu Jianwei said that at present, the activity has also started pilot projects. The promotion of this activity can not only allow more customers to participate in various club activities, enrich their amateur life, enhance mutual understanding, but also cultivate more loyal customers for East.

回收舊鞋助環保

In addition to the introduction of perfect after-sales service, we will introduce environmental protection activities of "old shoes for new shoes".

According to the survey data, millions of pairs of old sports shoes are abandoned on the road every year or processed in other ways.

There are also valuable materials in these old shoes, which are recycled and processed into raw materials for various sports venues.

It is not only a huge waste if it is not abandoned by environmental protection, and some non degradable products will also cause serious pollution to the environment.

He believes that as a responsible company, we should attach importance to our social responsibilities and respond positively to the call of environmental protection.

Liu Jianwei said that the current "recycling of old shoes" activities have begun pilot projects, the company will reclaim the old shoes after centralized recycling for environmental protection.

But he also said that this activity is a huge project, hoping to get more consumers' support.

The company will also actively promote the promotion of this activity, so that the company can work together with customers to contribute to environmental protection.