Deepen The Concept Of "Parity", And Put The New Version Of Advertising On The List.
A man easily crossed the mark.
"
First class agent
"
,
"
Two tier agents
"
Hurdle hurdles, such as multi-level agents, enter the shopping in the local stores.
...
In the near future, he launched a new version of the commercials in various stores and took the lead in Fujian provincial TV stations.
elaborate
"
parity
"
Idea
Recently, along with
"
The odd cup
"CCTV
The TV model competition was broadcast on the Fujian finals, and consumers met the TV advertisements of Nash at the corresponding time.
The company said to reporters that the above picture is only part of the "hurdle" advertisement.
Besides, the company also took two editions of "Da Dao Pian" and "Shui Pian", and analyzed and expounded them separately from three different angles.
"
There is no intermediate link.
"
,
"
Zero water price
"
And so on.
A knack shopping guide raised a big knife and cut off a high priced clothing price tag.
...
This is the story of Da Dao pian.
The water story depicts a man who bought many clothes cheerfully, but when he went out, he was mercilessly topping with a cold water. And the customers of the city opened up their umbrellas and blocked the cold water.
"
In the high profit industry of garment industry, a garment has great price space from factory to consumer.
And he has always followed.
'
parity
"
The idea is that there is no intermediate link mode of operation, but also to ensure that the vast majority of consumers can buy clothes without water price in NASH.
"
The odd people said.
"
Our advertising film illustrates the price advantage of the Nash fashion on the basis of the same workmanship, the same material and the same quality compared with other clothing brands, so that consumers can fully benefit from it.
"
Increase advertising budget
Reporters learned that the new version of the advertisement was produced by
Eight
Month.
Ten
Since June, the new version of the advertisement has focused on the coverage of the regional market, and has been broadcasting in major TV stations all over the country. At present, the media has been launched in Fujian, Jiangxi and Jiangsu.
In addition to targeted broadcasting in the TV media, the company also publicized all terminal stores nationwide.
It was a long time ago, and the odd things were used by him, he said.
"
Insist on a profit of eight
"
And now, the company's advertising words are changed to
"
Let more people fashion up
"
。
Around the new version of advertising words, the new version of the advertising film is also released.
"
It's not only flat, but also fashionable.
The advertising film tells you that the odd price parity can make more people enjoy fashion.
"
The officer said.
The company has always been cautious about advertising expenses, but the company's advertising budget has increased this year, according to local insiders.
"
Of course, a large part of this is due to the wider distribution of our stores throughout the country, and the need for targeted publicity.
"
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