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It May Be A Stone Abroad, "Olive Branch" Also Has Risks.

2008/11/10 0:00:00 74

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In the face of the turbulent global financial crisis, more and more overseas investment opportunities extend to China "olive branch". This phenomenon can be seen in the exhibition hall of the twelfth China investment and Trade Fair held in Xiamen not long ago.

In particular, the investment houses in developed countries in Europe and America are not only large, but also have many activities. Their enthusiasm to attract Chinese capital is no less than the enthusiasm of Chinese counterparts to attract foreign capital.

In response, Ms. Mary Naila Luo Luo, Minister of industry cooperation of the Italy Foreign Trade Commission (ICE, hereinafter referred to as "Italy Foreign Trade Commission") explained in an interview with China Economic Weekly that in recent years, the continued strong euro has made the overall business cost of Italy, France, Germany and Holland gradually lose their advantages to the US and Britain, and finding new help from emerging markets has become the only choice for Italy.

And the growing financial crisis has forced people to make the right decisions as soon as possible.

Overseas mergers and acquisitions should emphasize real economy

For the "going out" in the financial crisis, many people first think of the overseas financial institutions' "bottom up", but Barbara, an economic and trade official of the Shanghai Office of the Italy Foreign Trade Commission, reminds us that at the present stage of the Chinese enterprises' strength, experience, ability and development vision, we should pay more attention to the external investment of the real economy and put it on the overseas expansion of the manufacturing industry and invest in the small and medium enterprises.

This is because, compared with the financial industry, China's manufacturing industry is much more mature, and has a leading position in some industries. It is the main task of Italy's Foreign Trade Commission for the manufacturing industry of China, especially the small and medium-sized enterprises, to bridge the bridge between Italy and China.

The Italy Foreign Trade Commission is a government agency in Italy. It is entrusted to act as a proxy for trade promotion, investment, business opportunities and industrial cooperation between Italy and foreign companies.

So far, the Commission has supported more than 10 thousand Italian company to launch business activities in China.

In order to improve the effectiveness of attracting investment in China, they have also created an investment platform network based on its Shanghai office, which can provide information and help for Chinese investors in Chinese.

Since 1998, the Italy Foreign Trade Commission has organized four groups to participate in the Xiamen fair.

This year, it has led a large group of investment organizations including PieiTe Monte, Alain Shand Rya, Venetian, Trevor, Venice, Tuscan and other provinces and regions to push a number of investment projects in advantageous industries at the fair, hoping to achieve "speed matching" with Chinese enterprises.

Barbara said that in the face of economic recession and market downturn, Italy enterprises are eager to find the best resource allocation and find the lowest cost operation channels in the world. This provides an excellent investment opportunity for Chinese enterprises to enter Europe.

She gave an example: the Italy system.

shoes

The industry is the most developed in the world, and now faces the pressure of international competition and industrial upgrading.

shoes

As for the industry going to the world, there are also problems of design bottlenecks and trade barriers.

In 2007, a family in Wenzhou

shoes

The factory acquired Wilson in Milan.

shoes

The factory set up design centers and manufacturing units in Italy, enabling the Sino Italian manufacturers to achieve a "win-win" situation.

She said that Chinese shoe manufacturers went to Italy to run factories in China.

shoes

It is good to improve quality, expand market and brand.

Before going out, we need to soberly assess risks and benefits.

In recent years, with the Chinese enterprises going to the world, they have also encountered various trade frictions.

In this regard, Barbara believes that the economy of Italy and other European Union countries is undergoing a pformation period. Many industries are facing competition from developing countries. The industry with no advantage is shrinking and shifting in China, and contradictions and conflicts are inevitable.

The best way to solve this problem is not to intensify or expand the contradictions, but to negotiate with each other in accordance with the principle of mutual benefit and mutual benefit so as to achieve agreement and achieve a win-win situation.

She believes that in the process of "going out", Chinese enterprises should pay attention to two points: first, since it is going to the world, it means the adjustment of pattern and interests, inevitably there is friction and there is no need to make a fuss; second, international trade has the rules of international trade, and everyone must abide by it, and the interests of both sides should be respected.

There are three levels of enterprise going to the world: expanding the market, finding resources and taking root.

Italy economic and trade officials remind Chinese entrepreneurs that in the sensitive moment of current opportunities and risks, we should soberly assess the risks and benefits of "going out". We must prudently set goals according to our needs and capabilities, and pay attention to preventing and controlling risks in the course of "going", finding out the starting point and the starting point, and avoiding making hasty moves.

They hope to pass on China's economic weekly to China's enterprises. In Western Europe, more than 80% of the enterprises are small and medium-sized enterprises. Trade with China usually needs a large number of intermediate distributors. If we use mature platform as a springboard, we will be in direct contact with European enterprises and consumers, avoid trade barriers, improve operational efficiency, reduce intermediate fees, and integrate into the European market as soon as possible.

Ms. Luo said to China Economic Weekly that Italy Foreign Trade Commission is such a "springboard" for the Chinese enterprises who want to enter Italy, which is a specialized agency that has long been committed to promoting the internationalization of Italy enterprises, especially small and medium-sized enterprises.

She said that she knew China and many small and medium-sized enterprises. Under the environment of domestic and foreign economic downturn, survival and development faced many difficulties.

In order to help SMEs develop, the government and the chamber of commerce should provide all kinds of services including investment, finance and insurance for such enterprises to help them move better in the economic wave and not allow themselves to die. Similar views have been printed in Scandinavian countries.

According to the Swedish government investment promotion agency, Mr White said, through the Swedish investment promotion agency's matchmaking, so far, more than 110 Chinese enterprises have successfully landed in Sweden, of which 60% are medium-sized enterprises.

For the Chinese enterprises to "go out", the Swedish side highly values the "HUAWEI model", that is, from small R & D to the establishment of large scale R & D team, and then to the establishment of sales and operation management team, and then the establishment of a regional center, to stand firmly in Sweden "bridgehead" to enter the vast European market.

Swedish officials also reminded Chinese enterprises that they should enter Sweden or other countries. They should pay special attention to the following points: first, we should walk through the stage of lacking overseas operation experience; at the same time, we should pay attention to cultural and social responsibilities while developing enterprises; second, we should have long-term strategic objectives and strategic thinking ability; third, we should have human resources advantages, including good managers and international teams, which can absorb local advantageous resources.

Small countries in Western Europe strive for more attention

Unlike the Italy delegation who has participated in many times, the general consul of Holland, Mr. Fan Ji Lai, is the first time to attend the fair in Guangzhou.

The consul general has just arrived in China for just over a year, but he has a deep understanding of China's development.

As a historian, he said that from a historical perspective, today's China is in the best stage of going to the world.

Holland is the best window for Chinese to understand Europe and enter western Europe.

The general Chinese understanding of Holland is often limited to the famous "three treasures of Holland": wood.

shoes

Windmill and tulips.

The consul general Fan Jilai, who is very eager to introduce Chinese capital, has listed us ten reasons for investing in Holland: Holland is located in the strategic thrust of Europe; Holland has highly developed pportation and communications infrastructure; Holland has advanced logistics system; Holland has leading international industries; Holland has many leading technology levels; the Holland has open investment policies and commercial laws; Holland has fiscal and taxation systems to promote commerce; Holland has high-quality labor force and stable labor relations; Holland has an international society and high quality of life;

Consul general Fan Jilai told reporters that Holland is a small country in Western Europe. But with its unique geographical location, highly developed infrastructure, sophisticated distribution network and advanced logistics services, it has become the largest gateway to the continent.

Through the implementation of the entrepot trade strategy, Holland has long maintained the status of a world trading power, and its total foreign trade occupies seventh of the world.

Transit trade accounts for more than half of total exports and is among the best in Europe.

The output value of the logistics industry has exceeded 30% of Holland's gross domestic product and has become a pillar industry of the national economy.

Holland's leading industries, such as modern agriculture, petrochemicals, information technology, biotechnology and modern logistics services, are also the focus of China's foreign trade and economic cooperation.

At present, there are more than 170 Chinese funded enterprises in Holland. He hopes that more Chinese will invest in Holland and jointly expand the European market.