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Jinjiang'S Export Shoes Enterprises Are Stronger And Stronger To Expand Domestic Sales

2008/11/13 0:00:00 67

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When the international financial crisis is spreading, Quanzhou Huanqiu shoes and Garment Co., Ltd. has chosen to expand its production scale.

This company is located in Jinjiang. It is a large foreign trade enterprise with nearly 20 years of export history.

Chen Yongpei, general manager of Huanqiu shoes and Garments Co., Ltd., said that the volume of business has basically remained stable this year, because in the past few years, the company has converted from complete exports to developing the domestic market at the same time, and already has a relatively stable domestic sales network.

In the face of the international financial crisis, the global footwear and footwear industry has taken the strategy of domestic sales and export as a supplement.

After adjustment, the proportion of products exported to the world is only 30% of the total business volume.

At the same time, the main market of atlas shoes is concentrated in the Middle East and Eastern Europe, and the market demand and orders are relatively stable.

Because the company has been focusing on screening outstanding overseas customers for years, the payment methods for customers are also stricter. Therefore, the payment and prepayment of goods can be settled in time, effectively avoiding the emergence of bad debts.

Jinjiang Fu Lian Shoes Co., Ltd. exports nearly 2 million pairs of sports shoes to the US market every year and exports US $30 million a year. It is the first manufacturer in Quanzhou to enter the WAL-MART supermarket chain.

Zhang Xiang, general manager of the company, told reporters that this year's foreign trade orders have been reduced compared with the same period last year, and the company has adjusted the production line.

Faced with the current difficulties, Zhang Xiang said, "we still have many orders for other companies to do foundry.

The difficulty is temporary, and even if there are some losses, it will still be able to survive. As long as the business does not fall, there will be another opportunity in the coming year.

Some small and medium-sized enterprises in Jinjiang are facing the difficulties of developing their production capacity and sales network. They actively seek cooperation with large enterprises and pform into local brand enterprises for OEM processing and matching production.

Wu Shunhong, the brand publicity manager of the company, said that since the beginning of this year, a number of local SMEs have come to the company to provide supporting processing for the company.

These enterprises have been engaged in garment production for a long time, and have well-equipped factories and facilities. With a group of skilled workers, plus local processing logistics and industrial supporting advantages, they are the ideal partners of the company.

At present, 10% of the company's local businesses are delivered to better qualified SMEs.