Fashion Goods VANCL Strategic Core From Channel To Brand

VANCL will adhere to the international first-class quality and reasonable price of the middle class.

VANCL advocates a simple and decent way of life.

In this atmosphere of vanity and return to reality, VANCL's brand spirit is more tacit to the general trend.

VANCL2008 sales are expected to be close to 500 million yuan.

Some consulting firms predict that VANCL will own at least 18.9% of the domestic apparel B2C field in 2008, second only to Taobao mall and take the lead in brand enterprises.

This group of new social strata that grow up with the Internet, whose lifestyle is based on simplicity and appropriateness, does not waste, but also pays attention to quality.

To continue this tacit understanding, VANCL needs to do everything from products to services, but the most important thing is to become a lifestyle of the new Internet family. Similar to the American GAP – GAP follows the growth of the American generation.

The main challenges facing Chen and his VANCL team will probably focus on the internationalization and trend of market education and brand.

"One year's success can't explain the problem. The value of VANCL should be a generation or even generations."

Chen said.

Related reports about "founder Li Liang's disappearance of $about 20000000 in the United States and the resignation of many executives" have been flooded with newspapers recently, learning VANCL from PPG mode or deliberately leaving PPG mode.