One Shoe Company Went Against The Market.

As one of the central cities in the Pearl River Delta, what kind of industrial survival game is Zhuhai experiencing next to Hong Kong and Macao?

What is the mysterious relationship between the financial crisis and Zhuhai's industrial positioning?

Some entrepreneurs in Zhuhai are brave enough to face the crisis and embark on a long road to external expansion.

In the face of the crisis, they gave birth to a long time of power and no longer dreary, and began to think about the orientation and future of enterprises.

"The second venture" is full of pain and hope.

In 1995, with the adjustment of Zhuhai's industrial policy, the SYC shoe factory where he was shut down, as the sales manager opened up, he began to have the idea of starting a business.

After 3 years of preparation, Zhuhai Qian Zhi Shoes Co., Ltd. was established. The company's original employees came from SYC shoe factory's old staff. Its main business scope is the OEM processing of Japanese brand children's shoes.

However, with the "anti-dumping" of Wenzhou shoes in the European and American markets in 2007 and the increase of labor costs in China's factories, the profits of the expensive shoe factories began to grow negatively. Two years later, Zhang Kaigui, who lost millions of dollars, was unable to sit still. He began to understand that OEM was not a permanent solution, and he had to have the pricing power of his own products.

Entrepreneurs are very beautiful, but people who do not do business will not understand the pressure and responsibilities of being an enterprise.

Zhang Kaigui now remembers the past with a lingering fear.

Just when Zhang Kaigui was worried about the brand, a winter afternoon, he opened a newspaper in Zhuhai. A pattern named "Wukong 72 changes" by Skywalker creative company attracted him, and he began to realize his relationship with the brand.

A few months later, when he was eating in a convenience store, he suddenly noticed a cartoon version of "Sun Wukong" printed on the glass of the store's cold drink, which was exactly what he saw in the newspaper.

An idea gradually opened up in the open mind. He quickly ran out of the cold drink shop and drove to Skywalker. In the afternoon, the two sides reached a cooperation agreement: the expensive shoe industry opened up the creativity of Skywalker company "Wukong 72 changes", and Zhang Kaigui set a loud name for his product "Wukong children's shoes".

In the past many years, we all know the foreign cartoon characters such as Altman, Snoopy, Xiao bear Vigny and Teletubbies. However, the Chinese national brand has not been really excavated, which is the loss of the quintessence culture.

When I saw Sun Wukong's cartoon creation, I thought it was Altman or Sun Wukong?

I see, I just want to build Wukong brand into the first brand of Chinese children's shoes.

Zhang Kaigui pointed to cartoon shapes, his eyes full of vision for the future.

The brand he has just created has signed an agent for 12 important cities in the country, and he decided to send out the first shipment by the end of the year.

"Wukong shoes creative agents everywhere are very satisfied, down the business is to do quality, not worse than foreign shoes, it will be a high-end brand in China's children's shoes market."

Zhang Kaigui said positively.

However, in the early days of the financial tsunami, it was a labor-intensive industry, and it only made its own brand by acting. When the crisis came, it collapsed without any resistance.

At the gate, the old man guarding the gate is still talking about the past glory.

A surnamed boss hired more than 30 workers to start work, or to make furniture, but on a smaller scale. "

The old man said.

In the factory, the huge production workshop dust everywhere, the empty factory building and the incomplete production slogan seem to imply the day that an enterprise passes through.

In the game between China's manufacturing and the world economic environment, factories like Deere furniture are definitely not the only ones. They are on the lowest production chain in the world, and have left the field too early due to management defects and slow reaction to the market.

In the crisis of the whole industry, entrepreneurs are suffering.

A few days ago, the Zhuhai investigation team of the National Bureau of statistics made a survey of the prosperity of enterprises: in the three quarter of 2008, only 13.73% of the 15 listed companies in the city surveyed were optimistic about the macroeconomic environment. 14.1% of entrepreneurs thought the macroeconomic environment was "bad", and 72.16% of entrepreneurs had a "general" attitude towards macroeconomic environment.

Entrepreneurs' confidence index, which comprehensively reflects entrepreneurs' macroeconomic environment, is only 99.63. It is in a "weak recession" state, which has dropped by 66.62 points and 84.32 points respectively compared with the first quarter and the two quarter of this year, a sharp decrease of 76.8 points over the same period last year, the lowest since 2004.

In November 19th, at the forum of small and medium enterprises in Nanping Industrial Park, Zhuhai, the head of an electrical appliance company in Zhuhai was silent. He said in a short speech: "the order of the company is down sharply. There are thousands of TV sets in the warehouse. We intend to reduce the price by 20% below the original price so as to revitalize the fund."

Uncertainty about the future made the entrepreneur over 30 years of age frown, and his premature departure also left him with endless reverie.

Zhuhai development and Reform Bureau official said: "Zhuhai's industrial situation so far is healthy. Its next development goal will be to lead the rise of the western region of the Pearl River Delta, coordinate the industrial structure of the East and west sides, and continue to maintain the export market, and expand the domestic market."

And in the recently held "South China HR Summit Forum" released the "2008 Guangdong enterprise pay survey report" shows that Guangdong's eight largest Pearl River Delta city, Shenzhen, the highest monthly salary, followed by Guangzhou, Zhuhai ranked third, third cities, the average wage fluctuated between 2500 and 3000 yuan.

In addition, in the Pearl River Delta cities, Zhuhai not only did not appear large-scale enterprise closures, but on the contrary, the breakout of small and medium-sized enterprises was effective, and the tide of migrant workers returning home did not happen in Zhuhai.

Zhang Wenji, chief of the SME Bureau of Zhuhai economic and Trade Bureau, said.

For the coming 2009, although the situation will be more and more severe, many government departments are still optimistic about the potential for future development.

"The industrial characteristics of Zhuhai are clear. The positioning of its high starting point determines that it will not be affected by the international economic shocks. Coupled with the government's financial and policy support, there is no reason why we should not be optimistic about Zhuhai.