Can The Shoe Industry Go Against The Market?

Core tips: high raw material prices, appreciation of the renminbi, rising labor costs......

Under the background of the financial tsunami, Zhongshan has also been unable to escape, showing that the main economic indicators have slowed down, the real estate prices have dropped by 30%, and Zhongshan SMEs have been closed down and pferred to 956 enterprises.

In this regard, Chen Genkai, Secretary of the municipal Party committee, said that there were more than 3000 net increase enterprises in Zhongshan, and the main economic indicators in Zhongshan grew faster than the average level in the province. The economic structure was relatively reasonable and the number of enterprises increased steadily. Next year's "3. 28" project was more optimistic, especially the series of policies such as increasing investment in key projects and stimulating domestic demand by national, provincial and municipal sectors.

"But we can not ignore the fact that the number of new businesses and those that have been shut down has increased by more than 3000. Compared to the same period in 2006, 2007 and 2008, the closure of enterprises is basically flat."

　　對此，陳根楷表示，今年中山經濟發展良好態勢沒有改變，如幾個主要經濟指標增幅高于全省平均水平，經濟總量預計仍將位居全省第五。陳根楷指出，明年的經濟工作有兩重點，一是加大力度投資基礎建設，包括交通、城建、環保、教育、衛生、文化全線加大投資；二是擴大內需。

　　數據說話

According to the statistics of Municipal Bureau of statistics, Zhongshan's gross industrial output value was 337 billion 400 million yuan, an increase of 14.3% over the same period of 1-10, fixed assets investment of 36 billion 160 million yuan, an increase of 16.8% over the same period last year, exports of 17 billion 950 million US dollars, an increase of 10.1% over the previous year, and 8 billion 680 million yuan of local general budget revenue, an increase of 16.9% over the previous year.

　　明陽風電：主動放棄低端市場

Types of enterprises: independent innovation, breakthrough measures: timely adjustment of industrial structure and upgrading: breakout effect: next year's orders are over 10 billion.

"Now we have orders for more than 1000 typhoon machines, including 72 orders for exporting to the United States. Besides, there are nearly 1000 orders for us to confirm when delivery can be made."

"This round of crisis also has some impact on the company, such as financing difficulties, but the opportunity is still greater than difficulties: on the one hand, through the adjustment of the national financial policy, financing difficulties have basically been resolved; on the other hand, the government has increased support, and we have recently applied for a $60 million support fund, which is currently under the expert review stage."

Wang Jinfa said, "we started from the distribution box, after 15 years of development, the fan accounted for most of the proportion. High voltage inverter, high and low voltage switchgear and so on have also moved to intelligent, and the distribution box has been shut down.

　　霞湖世家：每年700萬用于創新

The type of enterprise: specializing in domestic sales and breaking through measures: doing fine and strong, not demanding big breakout results: output value keeps a year-on-year increase of 5%.

Influenced by the rising prices of raw materials and other factors, the cost of clothing has been greatly improved, and the financial turmoil has also inhibited domestic and foreign consumer demand, and the garment manufacturing industry is facing a dilemma of development.

Guo Changqi, chairman of Shaxi town Xia Hu Shijia dress Co., Ltd., said that the market crisis of the garment industry caused by the financial turmoil will not end for a while. "A good garment is the result of good coordination with all aspects of the supply chain. Under the financial turmoil, the cooperation of suppliers is particularly important. Only by working together can we win the market and tide over difficulties."

It is understood that in order to cope with the financial turmoil, Xia Hu family put forward the idea of "doing fine, strong but not big": on the one hand, continue to take the road of brand, aim at the high-end market, invest not less than 7 million yuan per year for product innovation; on the other hand, innovate sales concept and expand channels, maintain zero inventory, ensure cash flow, and enable enterprises to develop healthily.

Type of enterprise: export to domestic sales, breakthrough measures: quality and service in domestic war breaking effect: at least 20% increase in domestic sales next year

Shun Fu Holdings Limited is a large foreign capital in Zhongshan.

　　對于順富控股這樣的外向型企業來說，金融危機影響巨大。今年企業全年訂單量比去年同期下降4%，利潤率下降了3%，但出口總產值不僅沒減少，反上升了4%，主要秘訣在于出口轉內銷戰略。“當初都知道大陸是一個巨大市場，可是一直習慣做出口，都不敢去嘗試國內市場。”順富控股負責人何樹輝認為，當初內銷沒搞起來主要是觀念問題。

Starting from this year, Shun Fu holdings aimed at the domestic army.

In addition, enterprises have also taken orders from some mainland processing enterprises to earn extra money.

Editor: vivi