Shoe Companies Stand Firm In The Storm
Characterized by labor-intensive industries. footwear Export enterprises were directly impacted in the financial turmoil. But last Friday, reporters in Xin Zhen, Tanzhou. footwear industry The company saw a bustling scene in the factory. He Jiancong, deputy general manager of the company, told reporters that nearly ten thousand of the employees of the company started work as usual. Through the product innovation and production process reengineering, the company resolved the adverse effects of the financial turmoil. shoes At present, it has "stepped" to 56 overseas countries.
Targeting special industries
Safety shoes Develop new tricks at any time.
There are thousands of kinds of boutique storage rooms in the shoe industry. Shoes These shoes Not ordinary. Gym shoes or leather shoes It is mainly used for safety shoes and casual shoes in special industries.
"These shoes are mainly for special industries, such as steel, oil, army, field exploration and so on." He Jiancong introduced. The reporter picked up one. shoes It weighs about two kilograms. Toe cap With thick steel plates, He Jiancong pointed. Sole Told reporters, this special system shoes At the bottom, even if they step on nails such as nails, they will not be punctured. shoes Market stability is not seasonal. " According to the briefing, the production of Xin shoes According to their functions, they are classified into Anti Riot, anti chemical substances and so on.
In the office of Xin Yu, a European customer is making his request. "Our R & D team can achieve" ready to develop ", and customers will give samples in a day if they wait here. He Jiancong introduced the company's development team of 1500 people, accounting for 10% of the company's employees, and 30% of the company's annual revenue will be spent on R & D. "On average, twenty or thirty patterns are developed in one day."
It is understood that Safety shoes The largest market is the United States, accounting for 40%. Safety shoes It accounts for 15%-18% in the local market.
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Efficiency increased by three or four.
The financial turmoil has changed the market demand, and the customers' orders are generally low.
The company has set up a market-oriented production line -- Lean line. The employees in the lean line workshop are "multi-functional" players. Generally, they can do three processes. One class, 30 people can make five hundred or six hundred pairs a day. shoes 。 "You see that there are wheels under each machine, that is, to arrange and reorganize orders according to orders, and allocate them at any time." Under the guidance of He Jiancong, the reporter found that this exquisite line is equivalent to a small factory, from cutting materials, preparing materials to forming products. shoes It can be done here. According to the introduction, the production line has shortened the ordinary production line by 60%, and the output has increased by 30%-40%. The efficiency of each worker is very high.
This is just an example of production process reengineering. After reform, now, the time of purchasing raw materials by Hsin & amp; Co. is 15 days ahead of schedule and 7 days ahead of schedule. shoes The production time is shortened from one day to 4 hours, and the inventory of one month is reduced from 3 million pairs to 1 million pairs. Now, Xin, shoes Marketing to 56 countries, more than 10 of new customers are from others. Shoe enterprises Transferred over.
Short comment
向管理要效益
To a certain extent, China's export enterprises have made "opportunity money" in the past thirty years. Because overseas market demand is extremely exuberant, and domestic has cheap materials, land and labor force, so long as the enterprise has certain funds and experience, it can get a higher return at a lower cost.
The market will not remain the same, and the advantages of low price of raw materials and labor are difficult to maintain. The financial turmoil has weakened the demand for international markets such as Europe and the United States, and export enterprises with labor-intensive characteristics as the main feature have been impacted unprecedentedly. Under such circumstances, who will be left to the limited market space? For those who can stand in the storm.
Hsin is doing the most traditional. footwear Manufacturing industry, however, can maintain steady growth in the storm. The key is to improve the efficiency of enterprises through management reform and enhance the profit margins of enterprises. By shortening the production line and shortening the time of purchase, the company effectively compensated the company's orders losses due to the financial turmoil. This also provided a reference for other enterprises. In the crisis, enterprises must work hard in management and squeeze out the benefits from management and get the development.
There is no sunset industry, only sunset enterprises. The rigid demand for cheap goods in the international market will always exist. Labor-intensive enterprises should establish confidence and take the financial turmoil as an opportunity to actively optimize internal management and turn the crisis into a turning point.
Editor: vivi
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