Spring Shoes, New Ideas, Waiting For New Spring

Thus, in the "severe winter" of the financial crisis, in the winter of 2008 - seeking novelty and change is a magic weapon for the vitality of an enterprise and a brand. In this year's financial crisis, which originated in the United States and swept the world, Quanzhou enterprises are increasingly feeling the need to "innovate" in the process of coping with it.

At present, they are working hard to innovate. Let's look at what new moves our enterprises will have next year.

Therefore, even the foundry enterprises should increase R & D innovation. "

Recently, Shishi entrepreneur Wang Yanzhu, who has just been elected executive director of the national T-shirt Specialized Committee, said in an interview with reporters.

Wang Yanzhu can attribute this to the technological upgrading of enterprises.

He said he devoted a large part of his energy to the research and development of fabrics, especially last year, not only putting in about 10000000 yuan to introduce advanced equipment, but also specially employing foreign experts to guide factories and improve the quality of mercerized cotton T-shirt fabrics.

Wang Yanzhu proudly said that only 30% of the peers could earn more than 8% of their investment return, while their own businesses reached more than 16%.

In fact, Quanzhou's brand enterprises have a tradition of emphasizing technological innovation.

,

The R & D investment of powerful enterprises such as the world has been increasing, and huge investment has been invested to establish a first-class R & D center.

Core technology, nanotechnology, steel elastic shock retarding system, 3D keel air permeability system...

stay

In the field, various technical concepts will be applied or will soon be applied to the products of the major brand enterprises in Quanzhou.

One person

The designer proudly said: "our design combines body shape, foot type and exercise habits, combining human mechanics and engineering principles, which can help sports enthusiasts achieve excellent athletic performance."

That is to say, the labor productivity of enterprises has been raised, the quality of products has been improved, and then consumers must be bought and sold. Only the consumers are willing to buy, the products developed are truly successful.

Therefore, Quanzhou

The product design of the industry must also lie in the conjecture of consumer psychology. Only by establishing accurate and comprehensive grasp of consumer psychological information can we win more "fresh" competitiveness.

Many brands in the industry are selling sports with professional sports and business and leisure as their selling points, but consumers' consumption concept has become increasingly diversified and personalized. They pay more attention to personality and fashion.

Only by innovating style and accurately predicting future trends can we win the market opportunity in fierce competition.

Therefore, there will be a big change in the style of our products next year. The fashion leisure route is a new trend of our development.

Liang Zhihong, executive vice president of Star clothing, talked about the development strategy of the company next year.

From the "Chinese element" of the "Chinese element" to "the Paris Lufu Palace" and the 2009 spring and summer men's wear series released in Tokyo fashion week.

After the maturity of Quanzhou brand, more and more brands are appearing at the exhibition sites.

After standing firmly in the domestic market, they began to try to open the windows and go to the world's major fashion shows, leaving their imprint and future in the world's fashionable metropolises such as Paris, Milan and Tokyo.

Global

Wang Xiaoliang, the brand ministry, said that next year's design will add more ethnic elements.

Peng Lin, the brand name Department of Qipai men's clothing, told reporters that in addition to adhering to Chinese elements next year, the company will also carry out innovative design of fabrics and cooperate with international fashion agencies to better grasp the fashion elements.

This is a lot of industry leading enterprises and brand enterprises that are less affected by the financial crisis. What is being vigorously done now is to use the "machine" reserve elite to update the employment mechanism.

Jinjiang is famous.

The deputy general in charge of human resources said that enterprises should strengthen talent reserves and staff training in the "winter" period.

By actively gathering all kinds of high-quality talents that are difficult to recruit at the usual time, strengthening the reserve of talents can prepare enterprises for the next round of development.

He believes that talents are the most important resources of enterprises, and business owners and human resources managers can only take a long view and the road of enterprises can go further.

Recently, reporters from XTEP, Anta,

And other well-known enterprises know that these enterprises have been implementing the new talent reserve plan. XTEP plans to recruit 10 Central directors before the end of the year. Now it has recruited 5 leading companies through many well-known headhunting companies, which are arranged in human resources, brand, R & D and other central posts.

In a few days, Anta will hold a large talent recruitment meeting in Xiamen. The more than 30 involves

The positions of senior executives in the departments of design, operation, procurement, human resources management and so on are vacant, with 3 deputy directors and senior management positions.

Ding Zhizhong, chairman and CEO of Anta's board of directors, believes that enterprises should do well in internal work at this time, and focus on their core competitiveness.

Talent is undoubtedly one of the core competitiveness of enterprises.

In recent two years, pan food, which has been developing rapidly, has also been recruiting a lot of people. Its posts are mainly financial, sales and infrastructure.

Cai Wenliang, chairman of Pan food, who plans to set up a branch in Beijing next year, said that an important role in the establishment of Beijing branch is to be close to the most concentrated area of Chinese higher education, which is one of the most concentrated talents in China's higher education.

The company has developed rapidly in recent years, but the bottleneck of talent is becoming more and more obvious. In the future, enterprises may also face new challenges such as listing and further expanding the scale of enterprises.

Reporter Guo Jianping

D, marketing innovation

Product is the foundation of a brand, and is the premise of a brand going to the market. If the product does not exist, everything will be avoided.

However, the birth of a brand is of course not enough. Only when people are willing to buy your product and enjoy your product, can the brand be molded. In this process, marketing is the most important part.

Now, many Quanzhou enterprises are secretly making efforts to study new marketing strategies, so that next year's marketing will be better than that of their competitors.

The chairman of a dyeing and finishing Co., Ltd. said that this year, the company's development ideas have undergone great changes from the past "market" to the current "brand".

In the past, the most exciting thing was that the company sold more products than before, and no matter who sold it, expanding the market was the goal of the enterprise.

Now, the company is more concerned about selling high-quality fabrics and T-shirts to quality buyers, and is committed to upgrading its brand through interaction with big brands.

Apart from cooperation with big brands, making full use of large event platforms is another marketing tool for enterprises.

Gage is striving to become a designated supplier of knitted garments such as T shirt shirts in World Expo, Shanghai in 2010. It will undoubtedly greatly enhance its brand value and win more cooperation of world brands.

Guo Hui, a sporting goods company, broke the way of formulating production plans before making dealer ordering policies, and communicated with dealers in advance, and reported the sales of various products by local distributors, and then determined the production plan of next year's main products and various products.

This marketing method has given dealers more freedom of choice, avoiding the over pressure of manufacturers' sales tasks and getting the unanimous approval of dealers everywhere.

Of course, tactics and tactics are part of marketing strategy, not all. If a brand is to succeed, its terminal design and regional distribution are also crucial.