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    Shenzhen Leather Footwear Industry Actively Respond To Crisis

    2008/12/3 0:00:00 65

    Faced with the current global financial turmoil, many enterprises are feeling the impact and pressure.

    In China,

    Shoe production

    Product is a big category of export, so it is the first time to feel the "cold current" from abroad. Some enterprises are in a difficult position, prompting more enterprises to seek new ways.

    Currently in Shenzhen

    Leatherwear

    The industry has already been in the leading position in China. However, due to the economic situation at home and abroad, the industry is in the shuffle situation, and the industrial upgrading is imperative.

    Shenzhen

    Leatherwear

    The development of the industry is basically in line with the development of the special economic zone.

    "At the beginning of reform and opening up, there are all parts of the country.

    Leatherwear

    The factory has a large number of idle.

    equipment

    After entering Shenzhen, foreign capital, especially the Hong Kong capital, attracted a large number of skilled personnel and cheap labor force in the mainland, which provided a good condition for the leather industry in Shenzhen.

    Shenzhen

    Leatherwear

    Industry associations concerned said that at that time were mainly "three to one supplement" enterprises, and this development trend lasted for about 15 years.

    In the mid 90s of last century, a number of private enterprises appeared in the leather industry of Shenzhen. They began to build their own brands, such as BELLE, COBO and other brand enterprises, and created more than ten famous brands in China. At the same time, the leather industry in Shenzhen also formed a certain scale: by 2007, Shenzhen owned the system.

    Shoe enterprises

    There are more than 800 businesses.

    Luggage and bags

    There are about 1500 manufacturers of handbags and leather goods.

    Leatherwear

    and

    Fur

    There are more than 200 garment enterprises, more than 200 raw and auxiliary materials and supporting enterprises, more than 1800 business and circulation enterprises, of which 500 are above scale enterprises, and over 500 thousand employees are employed in the industry. The total output value of leather industry is more than 40 billion yuan, and sales income exceeds RMB 35 billion yuan.

    Shenzhen's exports amounted to US $4 billion 240 million and imports of US $466 million.

    At present, Shenzhen

    Leatherwear

    The industry is still mainly export oriented, and is in pition from OEM and ODM to OBM. Export products are mainly exported to the United States, followed by Europe and Asia, accounting for 70% of the total.

    In terms of domestic sales, small and medium-sized enterprises engage in self marketing or wholesale business for large enterprises, and large enterprises sell their own brands in domestic shopping malls, supermarkets, franchised stores and special counters, accounting for 30% of the total domestic sales.

      行業(yè)正面臨洗牌

    Changes in the economic situation in recent years have greatly affected the development of leather industry in Shenzhen.

    Kuang Yuqin, Deputy Secretary General of Shenzhen Leather Industry Association, said that RMB appreciation and export tax rebate reduction were mainly for export.

    Leatherwear

    The impact of the industry is huge, the profits of enterprises have dropped sharply or even lost. Environmental protection has restricted the leather industry in the upper reaches, and the original more than 30 leather making enterprises in Shenzhen have all moved out of Shenzhen. In addition, the price of raw materials has risen sharply and the cost of labor has increased, which has increased the burden on enterprises.

    "The US financial tsunami has had a great impact on us.

    At present, the industry is shuffling, and a group of backward enterprises will die. "

    Kuang Yuqin told reporters that the stronger the big business is, the more difficult it is for the small businesses to survive. Some enterprises simply can't get a single list. From last year, small and medium-sized enterprises went bankrupt one after another. This year the trend is becoming more and more obvious. "Some enterprises say that the collapse has collapsed."

    The enterprises that can survive will not have a good time.

    "If exports are made, it is even better for Hongkong funded companies to pick up orders directly in Shenzhen. If they make their own profits, they will have less profits.

    The manufacturing sector can make a profit of 5%. "

    Kuang Yuqin introduced that even BELLE, the leader of the leather industry in Shenzhen, has a profit of about 12% of its own brand, and the profit of the agent is still less than that.


     
      

    Editor: vivi

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