Shoe Giant Quanzhou Seeks Future Development
China under the financial tsunami footwear industry Where to go from? Recently, in Quanzhou footwear industry At the 10th anniversary celebration of the chamber of Commerce, a Chinese industry with concerns. footwear industry The development forum was held in the same period. Famous in Quanzhou footwear industry Brand leaders: Ding Shuibo, Ding Zhizhong, Xu Jingnan and Taiwan system shoes Lin Zhaojie, chairman of the industry association, Zheng Xiukang, President of Kangnai group, and new belle. footwear industry (Shenzhen) Limited general manager Sheng Bai Jiao and other industry celebrities participated in the forum.
應對危機當前要練好內功
The global financial tsunami will affect the global economy, affecting global consumption and shrinking exports. Many people in the industry believe that such a consequence is more serious than the appreciation of the renminbi and the drawback rate. But as Footwear industry in Quanzhou Ding Shuibo, President of the chamber of Commerce, feels confident. "First, the state strongly drives the domestic market, and 4 trillion expands domestic demand; secondly, our main Gym shoes It's a daily consumer product, usually worn. Gym shoes Clothing has become increasingly daily life, and the market space is bigger. Moreover, Quanzhou products are relatively intermediate, and are relatively weaker than high-end NIKE, ADIDAS and so on.
Confidence is there. Shoemaking enterprises What actions should we take now? Ding Zhizhong of Anta believes that the economic crisis is the inevitable stage of world economic development. Footwear industry in Quanzhou The most important thing is to do well in internal strength. "In 2001, we formulated a high-speed development strategy for Anta. In the face of this crisis, we have adjusted our internal strategy. At present, we must focus on internal management. Enterprises, regardless of size, must have core competitiveness, find their own value and adjust their development strategies. "
Sheng Bai Jiao believes that the greatest characteristic of Quanzhou entrepreneurs is not to talk about vanity, and to do things that are good at them. "Now some enterprises in China have such a phenomenon. Enterprises do well, entrepreneurs are star oriented, entertainment stars are more than entertainment stars, but entrepreneurs in Quanzhou will not do so. For example, when I visited Anta, I found that it had done the best price performance. This is the most powerful weapon for Quanzhou enterprises to face the financial crisis, the longest and most comfortable one. shoes That's the cheapest. shoes 。 Moreover, the system itself. footwear industry The general pattern of international division of labor has not changed. So far, China has not been replaced by any region or country. Shoemaking The role of the international division of labor has not changed, so long as we all have to wear it. shoes The words, Quanzhou shoes It must have its foothold.
泉臺合作往品牌和通路去走
The current "big three links" environment provides great opportunities for the docking of Quantai industry. Similarly, many people in the industry believe that Taiwan and Quanzhou are in the system. shoes There are common and complementary aspects in many aspects, under the new environment. Quantai shoe industry Industrial cooperation has laid a good foundation for building international brands together.
"Seven or eight years ago, we found that the biggest threat to Taiwan's manufacturing industry was Quanzhou. Quanzhou system footwear industry The industrial chain is quite complete and mature. shoes All kinds of materials and supporting factories needed can be found quickly in Quanzhou. This concentration of space can undoubtedly reduce the production cost of foreign investors. Taiwan Shoe enterprises With many years of experience in making OEM for the world brand (licensed production cooperation, commonly known as "foundry"), a sound and reliable international network has been formed in the product sales channels. Taiwan enterprises have many successful experiences in marketing world brands. At the same time, Taiwan has accumulated many advanced models in enterprise management. Therefore, Quantai footwear industry There is much room for cooperation in the industry.
But Lin Zhaojie also believes that the world's big brands and their manufacturing are all in the mainland of China. The mainland of China already has the basis for making world brands, but it should not focus too much on manufacturing and go to brands and channels. According to the present Quanzhou footwear industry The operation of leading enterprises, they can first give the manufacturing industry to specialized processing factories. Taiwan enterprises can take advantage of this opportunity to come up with the experience of marketing world brands, and have already mastered the international sales channels, in line with the brand built by Quanzhou enterprises over the years, and will Quanzhou in the next 10 years. footwear industry Brand to the world. "China is a large market with a population of 1 billion 300 million, which is larger than that of the United States and Europe. In the next 3~10 years, the pfer of the consumer market will be dominated by China.
Industrial upgrading study of Taiwan guild
Industrial upgrading for domestic Shoemaking In the industry, it has been mentioned for many years, but in the face of crisis, upgrading is more urgent and pregnant with more hope. Zheng Xiukang of Kangnai group brings the experience of enterprises to Quanzhou, which is good at "integrating global advantage resources". "In the past 20 years, Chinese shoes Grow up a lot.
At the end of 2006, with the support of the Ministry of Commerce and the local government of Moscow, we went out bravely and spent 2 billion yuan to build an industrial park in Moscow. After two years of operation, 17 Chinese enterprises have been stationed, extending the semi processing of China's origin to foreign countries, and expanding the market to the international market.
For small and medium-sized enterprises, the cost of industrial upgrading is often overburdened. Taiwan system footwear industry They also bring their experience. Lin Zhaojie said, "Taiwan system." shoes A technical centre was established by the trade association. Shoemaking The trade unions and the Ministry of economic affairs jointly fund the establishment of R & D centers, and the R & D centers of leather and other raw materials are concentrated here. As long as the SMEs bear 20% of the funds, others are responsible for the government and employ many professionals to carry out technological development. This is very helpful to small and medium-sized enterprises, and patents belong to enterprises. "
And aiming at other industries in Southeast Asia. shoes The trend of big power shift, the guests still insisted on China's Shoemaking The status of the great power is unshakable. "We compare the competitiveness of Southeast Asian countries. From the investment point of view, they did not take advantage of it. There is no complete production chain, for example, Bangladesh, their labor is 28 dollars per month, while China is 200 dollars, but only cheap labor, all other industry chains are not. At the same time, the cost of logistics round-trip is quite high, and the delivery date should be extended for one month.
Editor: vivi
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