Shoe Giant Quanzhou Seeks Future Development

Where to go from?

Recently, in Quanzhou

At the 10th anniversary celebration of the chamber of Commerce, a Chinese industry with concerns.

The development forum was held in the same period.

Famous in Quanzhou

Brand leaders: Ding Shuibo, Ding Zhizhong, Xu Jingnan and Taiwan system

Lin Zhaojie, chairman of the industry association, Zheng Xiukang, President of Kangnai group, and new belle.

(Shenzhen) Limited general manager Sheng Bai Jiao and other industry celebrities participated in the forum.

But as

Ding Shuibo, President of the chamber of Commerce, feels confident.

"First, the state strongly drives the domestic market, and 4 trillion expands domestic demand; secondly, our main

It's a daily consumer product, usually worn.

Clothing has become increasingly daily life, and the market space is bigger. Moreover, Quanzhou products are relatively intermediate, and are relatively weaker than high-end NIKE, ADIDAS and so on.

What actions should we take now?

Ding Zhizhong of Anta believes that the economic crisis is the inevitable stage of world economic development.

The most important thing is to do well in internal strength.

"In 2001, we formulated a high-speed development strategy for Anta.

In the face of this crisis, we have adjusted our internal strategy. At present, we must focus on internal management.

Enterprises, regardless of size, must have core competitiveness, find their own value and adjust their development strategies. "

"Now some enterprises in China have such a phenomenon. Enterprises do well, entrepreneurs are star oriented, entertainment stars are more than entertainment stars, but entrepreneurs in Quanzhou will not do so.

For example, when I visited Anta, I found that it had done the best price performance.

This is the most powerful weapon for Quanzhou enterprises to face the financial crisis, the longest and most comfortable one.

That's the cheapest.

。

Moreover, the system itself.

The general pattern of international division of labor has not changed. So far, China has not been replaced by any region or country.

The role of the international division of labor has not changed, so long as we all have to wear it.

The words,

It must have its foothold.

There are common and complementary aspects in many aspects, under the new environment.

Industrial cooperation has laid a good foundation for building international brands together.

Quanzhou system

The industrial chain is quite complete and mature.

All kinds of materials and supporting factories needed can be found quickly in Quanzhou.

This concentration of space can undoubtedly reduce the production cost of foreign investors.

Taiwan

With many years of experience in making OEM for the world brand (licensed production cooperation, commonly known as "foundry"), a sound and reliable international network has been formed in the product sales channels. Taiwan enterprises have many successful experiences in marketing world brands.

At the same time, Taiwan has accumulated many advanced models in enterprise management.

Therefore, Quantai

There is much room for cooperation in the industry.

The mainland of China already has the basis for making world brands, but it should not focus too much on manufacturing and go to brands and channels.

According to the present Quanzhou

The operation of leading enterprises, they can first give the manufacturing industry to specialized processing factories.

Taiwan enterprises can take advantage of this opportunity to come up with the experience of marketing world brands, and have already mastered the international sales channels, in line with the brand built by Quanzhou enterprises over the years, and will Quanzhou in the next 10 years.

Brand to the world.

"China is a large market with a population of 1 billion 300 million, which is larger than that of the United States and Europe.

In the next 3~10 years, the pfer of the consumer market will be dominated by China.

In the industry, it has been mentioned for many years, but in the face of crisis, upgrading is more urgent and pregnant with more hope.

Zheng Xiukang of Kangnai group brings the experience of enterprises to Quanzhou, which is good at "integrating global advantage resources".

"In the past 20 years,

Grow up a lot.

Taiwan system

They also bring their experience.

Lin Zhaojie said, "Taiwan system."

A technical centre was established by the trade association.

The trade unions and the Ministry of economic affairs jointly fund the establishment of R & D centers, and the R & D centers of leather and other raw materials are concentrated here. As long as the SMEs bear 20% of the funds, others are responsible for the government and employ many professionals to carry out technological development.

This is very helpful to small and medium-sized enterprises, and patents belong to enterprises. "

The trend of big power shift, the guests still insisted on China's

The status of the great power is unshakable.

"We compare the competitiveness of Southeast Asian countries.

From the investment point of view, they did not take advantage of it. There is no complete production chain, for example, Bangladesh, their labor is 28 dollars per month, while China is 200 dollars, but only cheap labor, all other industry chains are not. At the same time, the cost of logistics round-trip is quite high, and the delivery date should be extended for one month.