Wenzhou Shoe Enterprises Have A Good Plan To Deal With The Cold Winter Market.

In Lucheng industrial area, Charlie, Wenzhou

Jin Shangyu, assistant director of the limited company, told reporters.

A relatively concentrated industrial area.

The missing lights are sending out a signal that the financial storm sweeping the globe has left Wenzhou.

Caught in the cold market.

However, through the ups and downs of Wenzhou

Nor is it not able to withstand wind and frost.

In the market "cold reception", their enthusiasm for market pursuit has not subsided.

And they have come to understand the new ideas of development and will go to a new stage from this point of view.

Ouhai District shoe leather association secretary general He Guoliang said.

This year can be described as "new worries and old troubles".

In the second half of this year, foreign trade orders fell sharply in the second half of this year due to the global financial crisis. This is a new worry. It is difficult to get out of Russia's "grey customs clearance" incident, resulting in a value of about 7 billion yuan.

Being seized, this is called old trouble.

The European Union, the United States and Russia are our cities.

The main market direction of product export, and the trade situation of these three big markets is now steeped, making Wenzhou shoe enterprises unprepared.

A person from the association said that because of the sluggish market, many

We must compress capacity and slow down the pace of production. About 20% of the industries in the area are in a halt or half down state.

This crisis has also made the industry more clearly aware of the long hidden in Wenzhou.

Internal ills.

Although the family is huge, the strength of the enterprise is uneven. The market structure of the small enterprises is single, and the ability to resist risks is poor.

Take the Ouhai district system.

In terms of industry, there are only 10 brands in more than 2000 enterprises and sales networks.

But it is not easy to grow together.

He Guoliang said.

In this crisis, enterprises stop production and stop production for a long time. To a large extent, they are trapped in the dilemma of capital chain breaking, and enterprises are trapped in the dilemma of "triangle debts".

In addition, the original brand and sales network had not been established. After a crisis in a single regional market abroad, it is too late for small businesses to turn to the domestic market.

When small businesses tremble in the cold wind, our city

The scale enterprises are much more stable, and they have made steady progress in preparing for the winter cotton padded jacket this year.

The article is not far away in winter, which has aroused much doubt in the industry.

This year's financial crisis suddenly came and fulfilled his original prophecy.

Therefore, when the financial tsunami hit, the traditional manufacturing industry in Wenzhou and coastal areas generally entered the "cold winter" season, while AOKANG suffered very little influence, and they still calmly moved towards their goals.

The reporter interviewed Wu Shouzhong, vice president of AOKANG group.

Judging from the correct situation, AOKANG started to act against the cold early, moved ahead with industrial pfer, carried out lean management within the enterprise, and strengthened the construction of marketing network.

In fact, our pace has already taken place in January 2003.

In cooperation with Chongqing Bishan county government, invest 1 billion yuan to build western China.

Industrial park.

The company made industrial pfer ahead of schedule, which not only avoided vicious competition, expanded the market space, but also reduced the industrial cost and enhanced the competitive advantage of the product.

Is this a big gain?

The average cost savings of about 1%, a year later, AOKANG group

The annual production cost of such production base is expected to exceed 10 million yuan.

At the same time, the implementation of lean production has greatly improved the efficiency of workers. Our data show that the average working efficiency of 2300 employees in the group has increased by 5%, and the production cycle has also been reduced by 1/3.

Export industry, in the cold winter market, Jin Di

Limited companies can enjoy the warmth of the winter sun.

The total export volume of the company increased by 5% over the same period last year.

What is even more surprising is that, at the 104th Canton Fair in the second half of this year, their company also rejected many foreign orders.

Zheng Shili, the Party branch secretary of the company, revealed to reporters the secret of the company's business.

The financial crisis does cause a decline in the ability to consume in Europe and the United States, but "food to eat, shoes to wear", the consumer market is still in, at this time, whose products can better attract customers and consumers' eyeballs, who can win in the market competition, product quality is undoubtedly the entry point of competition.

The quality of our products has made our company establish a good brand of processing enterprises. Last year, it became the first export exemption product enterprise in Wenzhou.

Equipment, set up a complete set of quality management system to create high quality products, and strive for excellence in products.

In our company, the procurement of raw materials to finished products and shoes are strictly controlled by quality. The number of quality inspectors in each link is as high as 120.

This year, we introduced the lean management technology of enterprises, all of which are aimed at stabilizing the signboard of product quality.

A magazine's first words in a magazine sponsored by the trade association.

The person who wrote this sentence is Xie Rongfang, the Secretary General of the trade association.

She said Wenzhou is a truly Chinese country.

Wenzhou

We have the strength and confidence to tide over this difficult period.

To tap the potential in pressure, then Wenzhou

What are those potentials?

The scale is huge, the industrial foundation is thick, the industrial chain is perfect, the big brands are highly concentrated, and the ability to withstand risks is strong. We must tap our potential to protect ourselves against the cold.

Orders do not break the advantage.

Through the unity and cooperation of the industry, large enterprises have allocated orders to other small and medium-sized enterprises to ensure their production.

For example, 8 small and medium-sized enterprises are already making orders for giant one group.

Wenzhou people have a strong ability to grasp the market and expand the market.

At present, many export-oriented enterprises begin to learn to walk on "two legs".

They are trying to get involved in the domestic market while pulling on foreign markets.

In this year, more than 60% of the B enterprises in the industry declare Wenzhou famous brands.

We can take advantage of this opportunity to deal with the EU's anti-dumping actions against China.

Product trade relations.

This will benefit Wenzhou in the future.

Trade and expand the market in these areas.

Under the guidance of the municipal government and the association, we will set up a service platform for the Russian trade Chinese business system and open up a green clearance gateway to Wenzhou.

In the Russian market.