Wen Shoes Enterprises Have Solutions To The Financial Crisis
Opportunities are always reserved for those who are prepared. This is no exception. When small businesses trembled in the cold wind, the scale enterprises of Wenzhou footwear industry gained a more stable development. Coping with " Severe winter "What kind of strategy do they have?
Save against a rainy day
備足“棉襖”過冬
Five years ago, Wang Zhentao, President of AOKANG group, wrote a lot of questions in the industry. This year's financial crisis suddenly came and fulfilled his original prophecy. Therefore, when this time financial tsunami The impact of AOKANG was very small.
How did AOKANG prepare for the rainy day? Wu Shouzhong, vice president of the group, told reporters that based on the correct judgement of the situation of Wenzhou footwear industry, AOKANG started to act in the early days to protect the cold, advance industrial pfer, carry out lean management within the enterprise, and strengthen the construction of marketing network.
In January 2003, he worked with Chongqing Bishan county government to invest 1 billion yuan to build China. Western shoes city Industrial parks have made industrial pfer ahead of schedule. This not only avoids vicious competition, expands the market space, but also reduces the industrial cost and enhances the competitive advantage of products.
Refine on
質(zhì)量是常勝之道
Emperor Jin footwear industry The total volume of export trade this year is 5% higher than that of last year. What is even more surprising is that, at the 104th Canton Fair in the second half of this year, their company also rejected many foreign orders.
Zheng Shili, Secretary of the Party branch of the company, revealed the mystery to reporters: "we mainly rely on quality to win the market.
financial crisis It does cause a decline in the ability to consume in Europe and the United States, but "food to eat, shoes to wear", the consumer market is still in, at this time, whose products can attract customers and consumers more attention, who can win in the market competition, product quality is undoubtedly the entry point of competition.
Editor: vivi
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